Remote Brand Strategy Director for Enterprise Growth & AI

Workiva, Inc.; United States; On-site; USD 154,000 - 250,000; Full time

Job summary

Workiva is seeking a Director of Brand Strategy to architect the brand's growth, bridging market intelligence with world-class execution. You will lead a team, manage agencies, and shape how Workiva is understood by CFOs, CIOs, and other C-suite buyers in an AI-driven enterprise landscape.

The role drives brand strategy, architecture, campaigns, measurement, and governance, with a focus on global scalability and language-wide brand consistency. Flexible/remote location, US-based.

Qualifications

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at agency.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Preferred: demonstrated experience leading and developing teams.
• Preferred: proven experience in B2B SaaS or platform companies at enterprise scale.
• Preferred: track record defining brand narratives, positioning, and messaging systems.
• Preferred: experience owning brand measurement frameworks and connecting brand metrics to business outcomes.
• Preferred: ability to influence senior stakeholders across multiple functions.
• Preferred: experience governing naming and brand architecture at scale across a growing product portfolio.
• Preferred: familiarity with brand governance at global scale across languages and regions.
• Preferred: genuine curiosity about AI's role in modern brand and marketing systems.

Responsibilities

• Define and evolve brand strategy and corporate narrative to differentiate in financial reporting, GRC, and sustainability markets.
• Define brand architecture and naming strategy; partner with Product Marketing to scale naming across products and experiences.
• Provide executive oversight and strategic direction for the brand campaign function and integrated marketing initiatives.
• Build and own brand measurement architecture, including brand health tracking, campaign effectiveness, and Brand Index.
• Own brand standards, governance, and scalable enablement tools across global teams.

Skills

Brand strategy

Marketing strategy

Leadership

Stakeholder influence

Education

Bachelor's degree

Job description

Workiva is seeking a Director of Brand Strategy to architect the brand's growth, bridging market intelligence with world-class execution. You will lead a team, manage agencies, and shape how Workiva is understood by CFOs, CIOs, and other C-suite buyers in an AI-driven enterprise landscape.

The role drives brand strategy, architecture, campaigns, measurement, and governance, with a focus on global scalability and language-wide brand consistency. Flexible/remote location, US-based.