Brand Strategy Leader: Cross-Category Innovation

BISSELL Homecare, Inc.; Grand Rapids (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading consumer products company is searching for a Brand Manager to drive category exploration strategies and identify growth opportunities. Key responsibilities include market analysis, collaboration across departments, and leveraging data for decision-making. Ideal candidates will have a Bachelor's degree in Marketing or Business, at least 6 years of relevant experience, and familiarity with AI tools. This full-time position offers potential for career growth.

Qualifications

• 6+ years of experience in consumer products or business consulting.
• Hands-on experience with AI tools for insights and trend analysis.

Responsibilities

• Develop and implement strategies for category exploration.
• Conduct market trend analysis to identify growth areas.
• Collaborate with marketing and product development teams.

Skills

Strategic planning

Market analysis

Cross-functional collaboration

Data utilization

AI tools utilization

Education

Bachelor's degree in Marketing or Business

MBA (preferred)

Job description

A leading consumer products company is searching for a Brand Manager to drive category exploration strategies and identify growth opportunities. Key responsibilities include market analysis, collaboration across departments, and leveraging data for decision-making. Ideal candidates will have a Bachelor's degree in Marketing or Business, at least 6 years of relevant experience, and familiarity with AI tools. This full-time position offers potential for career growth.