Brand Strategy Lead: Own Brand & Growth

Meijer; Grand Rapids (MI); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Job summary

Meijer is seeking a strategicBrand Leader to establish and implement the direction of the Meijer brand at corporate, product and store levels. You will direct content for Own Brand to drive sales, higher margins and customer loyalty across Merchandising teams and Digital channels.

You will lead cross-functional teams and manage brand projects, ensuring consistency of voice and visuals while partnering with Merchandising and Marketing teams.

Qualifications

• Bachelor's degree or equivalent experience.
• 5 years management experience preferred.
• Excellent organizational skills, including the ability to coordinate with others, set priorities and meet deadlines.

Responsibilities

• Develops and directs branding initiatives in alignment with corporate goals relative to overall brand and Own Brand.
• Lead OBL collaboration with Merchant Partners on core Merchandising elements related to Own Brand business based on customer behavior data, including but not limited to pricing strategy, digital experience, category review, shopper insights and strategic vendor partnerships.
• Provide coaching, direction and leadership support to OBLs in order to build functional expertise and achieve category and company goals.
• Escalates brand awareness and maintain a positive, consistent corporate brand image.
• Leads cross-functional teams, internal and external, to ensure consistency of the brand voice through all creative relative to product.
• Responsible for driving specific brand guidelines and principles to be applied cross category
• Creates, manages, updates and communicates brand resource materials.
• Manages the artistic translation of the company's brand strategy into Own Brand package designs.
• Responsible for executing and delivering results with marketing spend for specific brand of responsibility
• Provides brand guidance/briefs for specific marketing projects within brand of responsibility
• Oversee and enable approval process for brand projects (i.e. packaging) ensuring brand consistency and customer brand promise
• Lead, develop and manage project timelines, as well as facilitate weekly team and project meetings.
• Creates status reports to ensure proactive and consistent project communication, updates and issues with key stakeholders and Director, Own Brand.

Skills

Brand management

Leadership

Project management

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree

Job description

Meijer is seeking a strategicBrand Leader to establish and implement the direction of the Meijer brand at corporate, product and store levels. You will direct content for Own Brand to drive sales, higher margins and customer loyalty across Merchandising teams and Digital channels.

You will lead cross-functional teams and manage brand projects, ensuring consistency of voice and visuals while partnering with Merchandising and Marketing teams.