Brand Strategy Lead – Own Brand

Meijer Inc.; Grand Rapids (MI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Job summary

Meijer Inc. in Michigan is seeking a branding leader to establish and drive the strategic direction of the Meijer brand across corporate, product and store levels.

You will guide Own Brand initiatives, partner with Merchandising, Digital, and Packaging teams, and ensure timely execution of marketing projects to enhance sales and loyalty. With 5 years of management experience preferred, you will lead cross-functional teams, manage timelines, and maintain brand consistency while translating

Qualifications

• Bachelor’s degree or equivalent experience.
• 5 years management experience preferred.
• Excellent organizational skills, including the ability to coordinate with others, set priorities and meet deadlines.
• Ability to collaborate cross-functionally and influence at all levels.
• Must have strong project management and multi-tasking ability.

Responsibilities

• Develops and directs branding initiatives in alignment with corporate goals relative to overall brand and Own Brand.
• Lead OBL collaboration with Merchant Partners on core Merchandising elements related to Own Brand business based on customer behavior data.
• Provide coaching, direction and leadership support to OBLs in order to build functional expertise and achieve category and company goals.
• Escalates brand awareness and maintain a positive, consistent corporate brand image.
• Leads cross-functional teams, internal and external, to ensure consistency of the brand voice through all creative relative to product.
• Responsible for driving specific brand guidelines and principles to be applied cross category
• Creates, manages, updates and communicates brand resource materials.
• Manages the artistic translation of the company’s brand strategy into Own Brand package designs.
• Responsible for executing and delivering results with marketing spend for specific brand of responsibility
• Provides brand guidance/briefs for specific marketing projects within brand of responsibility
• Oversee and enable approval process for brand projects (i.e. packaging) ensuring brand consistency and customer brand promise
• Lead, develop and manage project timelines, as well as facilitate weekly team and project meetings.
• Creates status reports to ensure proactive and consistent project communication, updates and issues with key stakeholders and Director, Own Brand.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

Skills

Project management

Multi-tasking

Cross-functional collaboration

Organizational skills

Education

Bachelor’s degree or equivalent experience

Job description

Meijer Inc. in Michigan is seeking a branding leader to establish and drive the strategic direction of the Meijer brand across corporate, product and store levels.

You will guide Own Brand initiatives, partner with Merchandising, Digital, and Packaging teams, and ensure timely execution of marketing projects to enhance sales and loyalty. With 5 years of management experience preferred, you will lead cross-functional teams, manage timelines, and maintain brand consistency while translating