Brand Manager

Meijer; Lansing (AR); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Job summary

Meijer is seeking a Brand Director to shape the strategic direction of the Meijer brand across corporate, product and store levels, ensuring consistency and driving sales and loyalty. You will partner with Merchandising, Brand Planning, Digital and Production to execute brand projects on time.

The role leads cross-functional teams, sets brand guidelines, mentors OBLs, and oversees packaging and marketing spend to deliver measurable growth and customer engagement across Own Brand initiatives.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5 years management experience preferred.
• Strong organizational skills with the ability to coordinate with others, set priorities and meet deadlines.
• Ability to collaborate cross-functionally and influence at all levels.
• Strong project management and multi-tasking ability.

Responsibilities

• Develops and directs branding initiatives aligned with corporate goals.
• Lead collaboration with Merchant Partners on core Merchandising elements related to Own Brand.
• Provide coaching, direction and leadership support to OBLs to build functional expertise.
• Escalates brand awareness and maintain a positive, consistent corporate brand image.
• Leads cross-functional teams to ensure brand voice consistency across all creative relative to product.
• Responsible for executing and delivering results with marketing spend for specific brand responsibilities.
• Oversee and enable approval process for brand projects ensuring brand consistency.

Skills

Brand management

Cross-functional leadership

Marketing strategy

Project management

Education

Bachelor's degree

Job description

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

Meijer Rewards

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

This position establishes and implements the strategic direction of Meijer brand at corporate, product and store level; ensure brand consistency by directing content relative to Own Brand product to drive sales, higher margins and increase customer loyalty. It supports the Director Own Brands, Marketing, in collaborating with core Merchandising teams, Brand Planning, Digital, Packaging Creative and Production resources to achieve category goals as well as ensure the on-time execution of Marketing and Brand projects.

What You’ll be Doing:

• Develops and directs branding initiatives in alignment with corporate goals relative to overall brand and Own Brand.
• Lead OBL collaboration with Merchant Partners on core Merchandising elements related to Own Brand business based on customer behavior data, including but not limited to pricing strategy, digital experience, category review, shopper insights and strategic vendor partnerships.
• Provide coaching, direction and leadership support to OBLs in order to build functional expertise and achieve category and company goals.
• Escalates brand awareness and maintain a positive, consistent corporate brand image.
• Leads cross-functional teams, internal and external, to ensure consistency of the brand voice through all creative relative to product.
• Responsible for driving specific brand guidelines and principles to be applied cross category
• Creates, manages, updates and communicates brand resource materials.
• Manages the artistic translation of the company’s brand strategy into Own Brand package designs.
• Responsible for executing and delivering results with marketing spend for specific brand of responsibility
• Provides brand guidance/briefs for specific marketing projects within brand of responsibility
• Oversee and enable approval process for brand projects (i.e. packaging) ensuring brand consistency and customer brand promise
• Lead, develop and manage project timelines, as well as facilitate weekly team and project meetings.
• Creates status reports to ensure proactive and consistent project communication, updates and issues with key stakeholders and Director, Own Brand.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications):

• Bachelor’s degree or equivalent experience.
• 5 years management experience preferred.
• Excellent organizational skills, including the ability to coordinate with others, set priorities and meet deadlines.
• Ability to collaborate cross-functionally and influence at all levels.
• Must have strong project management and multi-tasking ability.