Brand Director, Wine & Spirits Growth & Innovation

ForceBrands; Los Angeles (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

ForceBrands in Los Angeles is seeking a Senior Brand Manager to own brand strategy, innovation and cross-functional execution. You will lead a small team, collaborate with sales, finance, digital and creative, and drive growth for an iconic consumer brand.

We value strategic thinkers who can blend analytics with creative leadership, manage budgets, and influence executive leadership with clear, data-driven insights.

Qualifications

• 7+ years of brand marketing experience, wine/spirit or beverage preferred.
• Experience leading consumer brands with progression.
• Prior people management with coaching focus.
• Strong commercial acumen and budgeting experience with data-driven decisions.
• Excellent communication and executive presence.
• Strategic thinker who can execute hands-on.
• Thrives in fast-paced, collaborative environment.

Responsibilities

• Develop and execute annual brand strategies and business plans to drive growth and market share.
• Lead integrated marketing campaigns across digital, social, trade marketing, events and shopper marketing.
• Analyze syndicated and consumer data to identify trends and optimize performance.
• Manage the full marketing mix, including pricing, promotions, packaging, innovation and portfolio strategy.
• Partner cross-functionally with sales, finance, operations, digital marketing and external agencies.
• Lead, coach and develop a team and sustain a high-performing culture.
• Present recommendations and performance updates to executive leadership and commercial teams.
• Drive product innovation and shape the future direction of an established consumer brand.

Skills

Brand management

Leadership

Strategic thinking

Data-driven

Budget management

Communication

Executive presence

Team coaching

Job description

ForceBrands in Los Angeles is seeking a Senior Brand Manager to own brand strategy, innovation and cross-functional execution. You will lead a small team, collaborate with sales, finance, digital and creative, and drive growth for an iconic consumer brand.

We value strategic thinkers who can blend analytics with creative leadership, manage budgets, and influence executive leadership with clear, data-driven insights.