Brand Strategy & Growth Associate

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 101,000 - 139,000; Full time

Benefits offered by this job

Mars University access

Bonus potential

Job summary

Mars, Incorporated and its Affiliates seeks an Associate Brand Manager to support cell teams, build brands and drive the value plan. You will lead cross-functional teams, assist in brand strategy, and execute marketing activities to achieve brand objectives including sales, MAC, and Household Penetration targets.

You will analyze performance, influence strategy, manage budgets and participate in forecasting to understand trends across brands.

Qualifications

• 3+ years Marketing work experience required.
• Bachelor’s degree is required; Masters preferred.
• Strong communication, presentation and listening skills.
• Ability to influence without direct authority and resolve conflicts.
• Analytical skills to mine data and develop actionable conclusions.
• Strong project management skills with attention to detail.
• Biased toward action and entrepreneurial mindset.
• Resilient problem solver with ability to build consensus.

Responsibilities

• Analyze brand and category performance and provide recommendations.
• Influence brand strategy and growth opportunities using data.
• Monitor advertising and consumer promotions budget.
• Conduct post-campaign evaluations and extract lessons learned.
• Execute marketing plans with cross-functional collaboration and tracking.
• Develop growth levers through flywheel analysis (price-pack, reach+).
• Collaborate with Customer Marketing to engage Sales and key customers.
• Participate in forecasting to understand brand and market trends.

Skills

Marketing experience

Strong communication

Interpersonal skills

Analytical skills

Project management

Bias toward action

Problem solving

Influencing without authority

Education

Bachelor's degree

Master's degree preferred

Job description

Mars, Incorporated and its Affiliates seeks an Associate Brand Manager to support cell teams, build brands and drive the value plan. You will lead cross-functional teams, assist in brand strategy, and execute marketing activities to achieve brand objectives including sales, MAC, and Household Penetration targets.

You will analyze performance, influence strategy, manage budgets and participate in forecasting to understand trends across brands.