Brand Growth Manager, Snacking Portfolio

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Mars University

Bonus

Job summary

Mars Accelerator, a global Division of Mars Snacking, seeks an Associate Brand Manager to shape iconic brands like Nutri-Grain and Special K. You will drive full-funnel marketing plans and support day-to-day business needs within a fast-paced, growth-oriented team.

Reporting to the Sr. Brand Manager, you’ll lead consumer insights into action plans, work with cross-functional teams, and contribute to strategy and execution for better-for-you bars and related brands.

Qualifications

• Bachelor’s degree in marketing or related field; MBA is an asset.
• 2+ years in brand management or CPG marketing.
• Strong data-driven analytical skills and budget experience.
• Familiarity with brand positioning, innovation, and project leadership.

Responsibilities

• Lead cross-functional partners to achieve business objectives with Innovation, Finance, Sales, R&D, and more.
• Develop brand and innovation strategies with cross-functional teams using consumer and category insights.
• Lead in-market brand analysis to diagnose drivers of performance.
• Oversee full-funnel budget tracking and prioritization for media strategies and priorities.
• Support marketing initiatives including social, influencer, national media, and omni-channel activations with agencies.
• Lead commercialization of ideas balancing multiple initiatives with partners.
• Protect and strengthen brand positioning and assets across consumer and customer experiences.
• Champion the brand with proactive, externally minded recommendations and action bias.

Skills

Brand management

CPG marketing

Data-driven analysis

Budget management

Brand positioning

Education

Bachelor's degree in marketing or related field

MBA is an asset

Job description

Mars Accelerator, a global Division of Mars Snacking, seeks an Associate Brand Manager to shape iconic brands like Nutri-Grain and Special K. You will drive full-funnel marketing plans and support day-to-day business needs within a fast-paced, growth-oriented team.

Reporting to the Sr. Brand Manager, you’ll lead consumer insights into action plans, work with cross-functional teams, and contribute to strategy and execution for better-for-you bars and related brands.