Manager, Portfolio Strategy

Mars Incorporated in; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars, Incorporated in Chicago seeks a Manager, Portfolio Strategy to orchestrate growth initiatives across a multi-category portfolio, identifying challenger brands and refining portfolio architecture through agile leadership and cross-functional collaboration with Sales, Trade Marketing, and Brand teams.

The role requires a Bachelor’s degree in Marketing or related field (MBA preferred), 4+ years in CPG with brand strategy, strategic planning or GTM experience, and strong data-driven decision

Qualifications

• Bachelor's degree in Marketing, Strategy, or Business Administration (MBA preferred).
• 4+ years in CPG with Brand/Strategy experience.
• Experience leveraging syndicated data and consumer insights.

Responsibilities

• Strategic Initiative Execution: Lead execution of strategic initiatives to unlock growth across the portfolio.
• Innovation Performance Excellence: Analyze historical performance and translate learnings into scalable practices.
• Go-To-Market (GTM) & Investment Optimization: Improve GTM execution, distribution playbooks, and promo ROI.
• Challenger Brand & Portfolio Role Definition: Define roles of brands within the portfolio and resource prioritization.
• Cross-Functional Orchestration: Lead agile teams to develop and scale projects from concept to execution.
• Ad-Hoc Strategic Projects: Support senior leadership on briefs, business cases, and competitive trends.

Skills

Brand Strategy

Strategic Planning

Category Management

Go-To-Market

Project Management

Ambiguity Handling

Cross-Functional Leadership

Communication & Presentation

Education

Bachelor's degree in Marketing/Strategy/Business

MBA preferred

Tools

Excel

PowerPoint

Job description

The Manager, Portfolio Strategy is a high-impact strategic orchestrator tasked with identifying, designing, and launching growth initiatives to unlock massive volume and household penetration (HHP) growth across a multi-category portfolio.

Supporting the Line Manager directly, this role acts as an agile project leader driving critical, complex initiatives. These include identifying challenger brand strategies, clarifying the role of brands and portfolio architecture, improving innovation performance knowledge, optimizing investment allocation strategies, refining go-to-market (GTM) execution, and establishing best-in-class portfolio practices to secure our long-term competitive advantage.

What are we looking for?

• Bachelor's degree in Marketing, Strategy, Business Administration, or related field required (MBA preferred).
• 4+ years of experience in CPG, with a strong background in Brand Strategy, Strategic Planning, Category Management, or Go-To-Market/Trade Strategy, including
• Hands-on experience leveraging syndicated data, consumer insights, and shopper insights to identify growth opportunities and inform portfolio choices.
• Innovation and pipelining management experience
• Strong end-to-end project management capabilities
• Comfortability managing high levels of ambiguity
• Experience with coordinating complex, multi-stakeholder initiatives under tight timelines.
• Strong communication, networking, and presentation skills
• Strong knowledge of excel and PowerPoint

What would be your key responsibilities?

• Strategic Initiative Execution: Lead the execution of key strategic initiatives designed to unlock step-change volume, market share, and household penetration (HHP) growth across the entire portfolio.
• Innovation Performance Excellence: Analyze and build capability around historical innovation performance, translating past launch learnings into scalable, repeatable best practices that optimize future success rates.
• Go-To-Market (GTM) & Investment Optimization: Partner with Sales, Trade Marketing, and Brand Activation to evaluate and improve GTM execution, distribution playbooks, and promotional investment strategies to ensure maximum ROI.
• Challenger Brand & Portfolio Role Definition: Identify challenger brand strategies and define the role each brand plays within the broader portfolio, ensuring clear choices on where to win, how to compete, and how resources should be prioritized.
• Cross-Functional Orchestration: Lead agile, multi-disciplinary teams (R&D, Sales, Finance, External Agencies) to rapidly develop, pressure-test, and scale complex projects from concept to commercial execution.
• Ad-Hoc Strategic Projects: Support the Line Manager on high-priority strategic briefs, business case developments, and executive presentations addressing competitive threats, regulatory shifts, or macroeconomic trends.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00