Senior Associate Brand Manager: Growth & Analytics

Mars Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Mars University

Company bonus

Job summary

Mars Incorporated is seeking a Senior Associate Brand Manager to support the cell team in building brands and delivering the value creation plan. You will lead cross-functional teams in planning, execution and analysis, owning analytics, portfolio forecasting, and activations to meet brand-season targets.

Ideal candidates have a Bachelor's degree (MBA preferred), 3+ years in Marketing within CPG, and strong communication, analytical, and project-management skills.

Qualifications

• Bachelor's degree required. MBA preferred.
• 3+ years Marketing work experience required, preferably within CPG industry.
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
• High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
• Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

Responsibilities

• Analyze & review brand/season/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans - activation, renovation, and innovation - with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

Skills

Brand management

Data analysis

Cross-functional leadership

Communication

Project management

Education

Bachelor's degree

MBA preferred

Job description

Mars Incorporated is seeking a Senior Associate Brand Manager to support the cell team in building brands and delivering the value creation plan. You will lead cross-functional teams in planning, execution and analysis, owning analytics, portfolio forecasting, and activations to meet brand-season targets.

Ideal candidates have a Bachelor's degree (MBA preferred), 3+ years in Marketing within CPG, and strong communication, analytical, and project-management skills.