Brand Strategy & Engagement Lead

Riverside Health

Newport News (VA)

On-site

USD 102,000 - 141,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Riverside Health System in Newport News, VA, seeks a Senior Manager, Brand Strategy & Engagement to act as brand steward across enterprise communications. You will lead brand governance, guidelines, and experiential storytelling to elevate awareness, trust, and employee advocacy.

You will oversee the Brand Manager and Marketing Coordinator, partner with Marketing, Communications, Public Relations, Digital Content, and operations, and translate insights into actionable brand strategies that

Qualifications

Bachelor's degree required or equivalent experience in marketing/communications.
5-6 years of progressive experience in brand management, communications, or consumer engagement.
Direct-to-consumer brand experience with integrated campaigns and audience engagement is preferred.

Responsibilities

Serve as the primary steward of the Riverside brand across touchpoints and ensure consistent brand standards.
Lead governance of brand guidelines, voice, tone, and architecture across communications, marketing, and events.
Translate research and feedback into actionable brand strategies that enhance reputation, trust and loyalty.
Oversee Brand Strategy, Engagement, and Insights initiatives and manage cross-functional programs.
Develop storytelling opportunities to deepen connections with employees, customers and the community.