Senior Manager, Earned Media & Public Relations Strategy

Riverside Nursing Center of Thomaston; Newport News (VA); On-site; USD 96,000 - 133,000; Full time

Job summary

Riverside Health System seeks a Senior Manager, Earned Media & Public Relations to lead the health system's external communications. You will shape enterprise earned media, executive thought leadership, and reputation management, guiding the in-house team and coordinating with content and marketing partners.

This role requires strategic vision, media relations expertise, and the ability to manage high-profile projects within a complex healthcare environment.

Qualifications

• 5-6 years of public relations experience in healthcare communications.
• Proven success leading proactive earned media strategies.
• Experience counseling senior executives and organizational leaders.
• Strong media relations, storytelling and crisis management capabilities.

Responsibilities

• Develop and lead Riverside's earned media strategy.
• Establish annual goals, campaigns, and success metrics.
• Identify proactive storytelling opportunities with key stakeholders.
• Secure high-value earned media opportunities and crisis communications support.
• Oversee and develop the in-house PR function and staff.

Skills

Executive counseling

Crisis management

Media relations

Storytelling

Leadership

Strategic planning

Education

Bachelor's degree in Communications/PR

Job description

Riverside Health System seeks a Senior Manager, Earned Media & Public Relations to lead the health system's external communications. You will shape enterprise earned media, executive thought leadership, and reputation management, guiding the in-house team and coordinating with content and marketing partners.

This role requires strategic vision, media relations expertise, and the ability to manage high-profile projects within a complex healthcare environment.