Brand Strategy & Engagement Leader

Riverside Health; United States; On-site; USD 102,000 - 141,000; Full time

Job summary

Riverside Health in Newport News, Virginia seeks a Senior Manager, Brand Strategy & Engagement to steward and lead Riverside’s brand across stakeholder touchpoints. The role drives brand governance, consumer perception, employee advocacy, and integrated creative expression.

Reporting to the System Director, Brand & Integrated Communications, you will oversee brand programs, insights, and alignment with Riverside’s mission and values, leading cross-functional teams to strengthen trust and loyalty.

Qualifications

• Bachelor's degree in marketing/communications/public relations or related field.
• 5-6 years progressively responsible experience in brand management, communications, marketing, consumer engagement or related disciplines.
• Direct-to-consumer brand experience, including developing and activating consumer-facing brand strategies and campaigns.

Responsibilities

• Serve as the primary steward of the Riverside brand across touchpoints.
• Oversee brand guidelines, voice, tone, messaging and architecture.
• Lead brand governance and ensure consistency across communications and channels.
• Develop and activate employee advocacy programs and brand engagement initiatives.
• Translate insights into actionable brand strategies and leadership decisions.
• Lead Brand Strategy & Insights Team and establish processes for gathering audience insights.

Skills

Brand strategy

Team leadership

Cross-functional collaboration

Insights & analytics

Education

Bachelor's degree in Marketing/ Communications/ Public Relations/ Business Administration or related field

Job description

Riverside Health in Newport News, Virginia seeks a Senior Manager, Brand Strategy & Engagement to steward and lead Riverside’s brand across stakeholder touchpoints. The role drives brand governance, consumer perception, employee advocacy, and integrated creative expression.

Reporting to the System Director, Brand & Integrated Communications, you will oversee brand programs, insights, and alignment with Riverside’s mission and values, leading cross-functional teams to strengthen trust and loyalty.