Remote: Senior Brand Strategy & Engagement Manager

Fuze Health Inc.; Yorktown (VA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Dental

Vision

Group medical plans

401(k) retirement savings plan

Life insurance

AD&D insurance

FSA and HSA

Commuter benefits

STD and LTD insurance

Supplemental insurance plans

Flexible vacation time

Sick time

10 paid holidays

Floating holidays

Paid parental leave

Caregiver leave

Lifestyle Spending Account

Job summary

Fuze Health in Yorktown, VA seeks a Senior Manager, Brand Strategy & Engagement to lead brand positioning, messaging frameworks, and audience narratives across campaigns, digital experiences, events, and engagement initiatives.

Reporting to the VP of Marketing, you will collaborate with Product Marketing, Demand Gen, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive, audience-centered marketing experiences.

Responsibilities

• Develop and refine enterprise and business unit positioning
• Create messaging frameworks, value propositions, and audience narratives
• Ensure consistency across brand messaging and customer communications
• Translate complex concepts into clear, audience-focused messaging
• Incorporate customer, market, and sales insights into messaging and narratives
• Build persona frameworks to support marketing strategy and activation
• Collaborate with Product Marketing, Sales, and Analytics to leverage research and insights
• Partner with Demand Gen, Product Marketing, and Creative teams on campaigns and messaging
• Shape campaign narratives and audience engagement across channels
• Maintain messaging consistency across digital experiences, events, sales enablement, and thought leadership
• Contribute to strategic storytelling across integrated marketing efforts
• Coordinate with Event Marketing to align events with brand priorities
• Support development of scalable messaging frameworks and brand standards
• Contribute to an integrated, audience-focused marketing approach

Job description

Fuze Health in Yorktown, VA seeks a Senior Manager, Brand Strategy & Engagement to lead brand positioning, messaging frameworks, and audience narratives across campaigns, digital experiences, events, and engagement initiatives.

Reporting to the VP of Marketing, you will collaborate with Product Marketing, Demand Gen, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive, audience-centered marketing experiences.