Senior Brand Strategy & Engagement Lead

Riverside Nursing Center of Thomaston; Newport News (VA); On-site; USD 102,000 - 141,000; Full time

Job summary

Riverside Health System in Newport News, Virginia, seeks a Senior Manager of Brand Strategy & Engagement to steward the Riverside brand. You will lead governance, engagement programs and insights to strengthen awareness, trust and loyalty across stakeholders.

Oversee Brand Manager and Marketing Coordinator, collaborating with Marketing, Communications, PR, Digital Content and operations. The role focuses on strategy, creative direction, and enterprise brand initiatives aligned with Riverside’s

Qualifications

• 5–6 years progressive brand management, communications or consumer engagement experience.
• Proven ability to translate insights into brand strategies and programs.
• Experience leading teams and developing marketing or communications professionals

Responsibilities

• Lead brand strategy, governance and stewardship across the enterprise.
• Oversee brand guidelines, voice, tone and messaging.
• Drive brand engagement initiatives and employee advocacy programs.
• Develop and implement brand insights, reputation and perception strategies.
• Lead the Brand Strategy & Insights Team and manage direct reports.

Skills

Brand management

Team leadership

Communication

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration or related field

Job description

Riverside Health System in Newport News, Virginia, seeks a Senior Manager of Brand Strategy & Engagement to steward the Riverside brand. You will lead governance, engagement programs and insights to strengthen awareness, trust and loyalty across stakeholders.

Oversee Brand Manager and Marketing Coordinator, collaborating with Marketing, Communications, PR, Digital Content and operations. The role focuses on strategy, creative direction, and enterprise brand initiatives aligned with Riverside’s