Growth-Driven Lifestyle Marketing Director

Advatix, Inc; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Growth Catalyst seeks a Senior Director of Marketing, a senior creative and strategic leader who builds and amplifies brand across consumer touchpoints. This role shapes brand narrative and creates content to drive growth, with ownership of strategy, content, digital marketing, influencer partnerships, and campaigns across the portfolio.

The ideal candidate is a natural storyteller with a deep understanding of lifestyle marketing, capable of translating brand energy into measurable business

Qualifications

• 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role.
• Demonstrated experience building lifestyle, consumer, or personal brand marketing strategies.
• Deep fluency across social media platforms and digital marketing channels.
• Proven track record of growing engaged audiences and driving measurable business results through marketing.
• Strong creative instincts combined with analytical rigor.
• Exceptional written and verbal communication skills; a natural storyteller.
• Experience managing agencies, freelancers, and cross-functional creative teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Define and evolve brand identity, voice, and positioning across the portfolio.
• Develop integrated brand strategies connecting lifestyle values to customer segments.
• Lead creation of lifestyle content across video, photography, written, and social formats.
• Own digital marketing strategy across owned, earned, and paid channels.
• Identify, develop, and manage influencer relationships and community partners.
• Connect brand marketing investment to measurable business outcomes and revenue growth.

Skills

Brand strategy

Content creation

Digital marketing

Influencer partnerships

Storytelling

Communication skills

Agency management

Education

Bachelor’s degree

Job description

Growth Catalyst seeks a Senior Director of Marketing, a senior creative and strategic leader who builds and amplifies brand across consumer touchpoints. This role shapes brand narrative and creates content to drive growth, with ownership of strategy, content, digital marketing, influencer partnerships, and campaigns across the portfolio.

The ideal candidate is a natural storyteller with a deep understanding of lifestyle marketing, capable of translating brand energy into measurable business