Brand Strategy Director for B2B Growth & Insights

Paycom - ATS; Memphis (TN); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

401(k) with employer match up to 4%

Paid time off

Job summary

Kele Inc. in Tennessee seeks a Manager of Brand Strategy to translate customer insights into practical brand tools and activation plans. You will develop personas, map buying behaviors, and create differentiated value propositions in collaboration with Marketing and Sales.

The role requires leading brand initiatives from concept through implementation, aligning with the VP Brand Strategy and driving growth across B2B markets. A strong analytical mind and storytelling skills are essential.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of brand strategy or strategic marketing experience in B2B.
• Strong analytical skills and ability to translate insights into messaging.
• Experience with brand identity guidelines and messaging frameworks.

Responsibilities

• Analyze and synthesize customer research and market intelligence.
• Develop personas, segments, buying behavior maps, and brand playbooks.
• Create audience-specific value propositions and messaging.
• Translate brand playbooks into actionable briefs for activation teams.
• Collaborate cross-functionally with Marketing, Sales, and Customer Experience.
• Measure brand metrics and summarize results with recommendations.

Skills

Brand strategy

Customer insights

Market analysis

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Kele Inc. in Tennessee seeks a Manager of Brand Strategy to translate customer insights into practical brand tools and activation plans. You will develop personas, map buying behaviors, and create differentiated value propositions in collaboration with Marketing and Sales.

The role requires leading brand initiatives from concept through implementation, aligning with the VP Brand Strategy and driving growth across B2B markets. A strong analytical mind and storytelling skills are essential.