Brand Marketing Manager

CRG; Knoxville (TN); On-site; USD 124,560 - 152,240; Full time

Job summary

CRG seeks an experienced Brand Manager to spearhead demand generation and drive brand growth in the Knoxville area. You will develop integrated marketing strategies across channels, partner with cross-functional teams, and lead campaigns, launches, and retail activation.

The ideal candidate has 10+ years in brand management, strong media and performance marketing know-how, and a collaborative, data-driven mindset.

Qualifications

• Bachelor's degree in Marketing or related field required; MBA preferred.
• 10+ years in brand management or consumer marketing.
• Experience leading integrated campaigns and retail marketing initiatives.
• Strong knowledge of media, attribution, and MMM.

Responsibilities

• Develop and execute demand generation strategies to grow brand awareness and retail performance.
• Lead cross-functional teams across Brand, Media, Shopper Marketing, Innovation, PR, Partnerships, Insights, and Sales.
• Oversee brand campaigns, product launches, seasonal initiatives, and retail programs.
• Collaborate with media partners to optimize full-funnel strategies.
• Establish KPIs for brand health and campaign effectiveness.
• Present performance insights and strategic recommendations to senior leadership.

Skills

Brand management

Demand generation

Integrated marketing

Campaign orchestration

Retail marketing

Media planning

Data-driven

Education

Bachelor's degree in Marketing or related field

MBA or equivalent preferred

Tools

Marketing analytics software

MMM / attribution modeling

CRM/Marketing automation

Job description

Our client is seeking an experienced Brand Manager to lead demand generation initiatives that drive brand awareness, consumer engagement, and long-term business growth. This individual will develop and execute integrated marketing strategies across multiple channels while partnering with cross-functional teams to ensure successful campaign execution, innovation launches, and retail activation. The ideal candidate is a strategic marketer with a strong background in brand management, media, and performance marketing who thrives in a collaborative, fast-paced environment.

Location: Knoxville, TN

Schedule: Monday-Friday 8am-5pm

Compensation: 138,400 + 25-30% bonus target

Opportunity Type: Direct Hire

Responsibilities

• Develop and execute integrated demand generation strategies that support brand growth, increase consumer engagement, and drive retail performance.
• Lead cross-functional marketing initiatives, partnering with teams across Brand, Media, Shopper Marketing, Innovation, PR, Partnerships, Insights, and Sales to ensure alignment and execution.
• Oversee the planning and execution of brand campaigns, product launches, seasonal initiatives, and retail marketing programs.
• Collaborate with media partners to align full-funnel marketing strategies with brand objectives and optimize campaign performance.
• Ensure consistent brand messaging across all consumer touchpoints, including retail, digital, partnerships, and experiential activations.
• Establish and monitor key performance indicators (KPIs) related to brand health, consumer penetration, campaign effectiveness, and business performance.
• Analyze campaign results and consumer insights to identify opportunities for optimization and future marketing investments.
• Present marketing performance and strategic recommendations to senior leadership.
• Foster collaboration across marketing functions and help improve planning processes that drive greater efficiency and execution.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field required; MBA or other advanced degree preferred.
• Approximately 10+ years of experience in brand management, demand generation, integrated marketing, or consumer marketing.
• Experience leading integrated marketing campaigns, product launches, and retail marketing initiatives.
• Strong understanding of brand strategy, positioning, portfolio management, and consumer marketing.
• Experience working with full-funnel media strategies and marketing measurement methodologies, including attribution, media mix modeling (MMM), incrementality testing, or lift studies.
• Knowledge of shopper marketing, omnichannel marketing, influencer marketing, experiential campaigns, and partnership activation.
• Experience analyzing marketing performance and leveraging data to optimize business results.
• Familiarity with marketing technology (MarTech), AI-enabled marketing tools, and emerging marketing technologies is preferred.
• Consumer packaged goods (CPG), food, or beverage industry experience is highly preferred.
• Excellent communication, leadership, and cross-functional collaboration skills with the ability to influence stakeholders at all levels.
• Demonstrated strategic thinking, analytical problem-solving, and a test-and-learn mindset focused on continuous improvement.