Brand Strategy Director: Turning Insights into Growth

Publicis Groupe ANZ; New York (NY); On-site; USD 106,780 - 170,937; Full time

Benefits offered by this job

Medical coverage

401K plan

Tuition reimbursement

Flexible time off

Job summary

A global marketing firm in New York is looking for an experienced Director of Brand Strategy. You will be responsible for driving innovative marketing ideas based on customer insights. The role requires a minimum of 7 years in marketing or brand strategy, excellent qualitative research expertise, and strong leadership skills. You'll collaborate with creative teams and lead research to enhance client strategies. This position offers a competitive salary and comprehensive benefits package.

Qualifications

• At least 7 years’ experience in marketing, brand strategy, or strategic services.
• Expertise in qualitative research and innovative qualitative techniques.
• Ability to challenge teams to uncover ‘what’s in it for the customer’.

Responsibilities

• Leverage customer insight to inspire innovative brand strategies.
• Create innovative approaches for uncovering customer insight.
• Manage and mentor mid-level strategists/planners.

Skills

Customer insight skills

Qualitative research expertise

Strong communication skills

Leadership skills

Education

Undergraduate degree in a relevant discipline

Graduate degree (MBA, Masters)

Tools

Research tools

Job description

A global marketing firm in New York is looking for an experienced Director of Brand Strategy. You will be responsible for driving innovative marketing ideas based on customer insights. The role requires a minimum of 7 years in marketing or brand strategy, excellent qualitative research expertise, and strong leadership skills. You'll collaborate with creative teams and lead research to enhance client strategies. This position offers a competitive salary and comprehensive benefits package.