Brand Strategy Lead for Growth & Insight

Trozzolo Communications Group; Kansas City (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

Trozzolo Communications Group seeks a Senior Brand Strategist to shape and execute comprehensive brand strategies that drive business growth and market relevance. You will translate insights about clients, consumers, competitors, and trends into actionable plans that strengthen client positioning.

The role demands high-level strategic direction, thought leadership, and the ability to translate complex data into clear client-ready outputs while guiding internal teams.

Qualifications

• Bachelor's or Master's degree in Marketing, Advertising, Consumer Behavior, Psychology, or closely related field with professional experience.
• 7–10 years of experience in a marketing or advertising agency environment, with a strong background in brand strategy, account planning or consumer insights.
• Industry familiarity with meat, agriculture, or grocery retail is a plus; transferable strategic rigor valued across categories.

Responsibilities

• Strategy: Develop and execute innovative brand strategies across channels.
• Research: Conduct in-depth qualitative and quantitative research to shape strategy.
• Insights: Uncover customer and market insights to guide messaging and positioning.
• Creativity and innovation: Think big across launches and long-term platforms.
• Teamwork: Lead cross-functional teams to deliver integrated marketing solutions.
• Analytics: Measure campaigns with clear goals and actionable learnings.
• Presentation: Deliver compelling findings to clients and internal teams.
• Communication: Produce concise strategic documents and case studies.
• Trend-watcher: Monitor agriculture, meat, and food trends to inform strategy.

Skills

Brand development

Creative process

Research methodologies

Data-driven storytelling

Leadership

Communication skills

Excel

PowerPoint

Qualtrics

Education

Bachelor's or Master's degree in Marketing/Advertising/Consumer Behavior

Tools

Qualtrics

Excel

PowerPoint

Google Workspace

Job description

Trozzolo Communications Group seeks a Senior Brand Strategist to shape and execute comprehensive brand strategies that drive business growth and market relevance. You will translate insights about clients, consumers, competitors, and trends into actionable plans that strengthen client positioning.

The role demands high-level strategic direction, thought leadership, and the ability to translate complex data into clear client-ready outputs while guiding internal teams.