Brand Strategy Director: Audience-Driven Growth

Sia/Ready Set Rocket; New York (NY); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company match

Paid parental leave

Generous PTO and holidays

Job summary

Ready Set Rocket, a Sia Company, is seeking a Brand Strategy Director in New York to lead audience-centric brand strategy across creative, communications, and experience touchpoints. You will define a cohesive brand narrative spine and experience architecture that aligns storytelling with measurable outcomes.

You will partner with Creative, Growth, Analytics, and Client Leadership to translate qualitative insights and performance data into strategic refinement that guides multidisciplinary teams

Qualifications

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy.

Responsibilities

• Define strategic foundations unifying brand across creative, communications, content, and experience touchpoints.
• Shape core brand story and experience principles guiding channel expressions.
• Collaborate with Creative, Growth, Analytics, and Client Leadership to translate insights into strategy.

Skills

Audience insight

Narrative thinking

Client presentation

Cross-functional collaboration

Job description

Ready Set Rocket, a Sia Company, is seeking a Brand Strategy Director in New York to lead audience-centric brand strategy across creative, communications, and experience touchpoints. You will define a cohesive brand narrative spine and experience architecture that aligns storytelling with measurable outcomes.

You will partner with Creative, Growth, Analytics, and Client Leadership to translate qualitative insights and performance data into strategic refinement that guides multidisciplinary teams