Brand Strategy Director: Audience-Driven Growth Architect

Sia Experience; New York (NY); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

Health coverage

Parental leave

PTO & holidays

401K retirement plan

Job summary

Sia Experience is seeking a Brand Strategy Director to lead audience-led strategies, unify brand storytelling across channels, and guide cross-disciplinary teams toward measurable outcomes. You will shape the brand narrative and experience principles while partnering with analytics to define KPIs and refine strategy based on performance data.

This role anchors strategic foundations across campaigns and customer journeys.

Qualifications

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy.
• Proven track record leading strategy for complex, multi‑channel brand ecosystems.
• Experience guiding multidisciplinary teams through a unified strategic vision.
• History of shaping strategic foundations that scale across campaigns and customer journeys.

Responsibilities

• Shape audience-led strategies to build meaningful relationships and measurable outcomes.
• Establish a unified experience and narrative architecture across brand storytelling and customer journeys.
• Elevate creative output by grounding ideas in deep human insight and clear objectives.
• Lead cross-disciplinary teams to align insight, experience design, and measurement.
• Contribute to evolving the strategic POV within the offering to strengthen brand storytelling.

Skills

Strategy experience

Cross-functional leadership

Analytics collaboration

Narrative thinking

Job description

Sia Experience is seeking a Brand Strategy Director to lead audience-led strategies, unify brand storytelling across channels, and guide cross-disciplinary teams toward measurable outcomes. You will shape the brand narrative and experience principles while partnering with analytics to define KPIs and refine strategy based on performance data.

This role anchors strategic foundations across campaigns and customer journeys.