Brand Strategy Architect for Growth & Impact (Hybrid)

Jaguar Land Rover; Mahwah (NJ); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Discounted Luxury Vehicle Program

Health care and retirement plans

Quarterly chair massages

Generous time-off policy

Parental leave

Job summary

Jaguar Land Rover North America, LLC is seeking a Brand Strategy Specialist to define and evolve brand strategy, ensuring a clear, differentiated brand guiding the business. They will translate insights into compelling brand narratives and coordinate brand-building initiatives across functions.

You will partner with internal teams to align priorities with the brand vision, develop retailer engagement and brand experiences, and measure performance to drive long-term growth.

Qualifications

• Strong strategic brand thinking and storytelling ability.
• Experience with brand research, insight generation, and competitive positioning.
• Ability to turn complex insights into clear, motivating ideas.
• Strong communicator and influencer across teams.
• Creative thinking and problem solver.
• Comfortable working upstream, shaping strategy as well as execution.
• 5+ years experience in a brand role or modern luxury environment.
• Good analytical capability.

Responsibilities

• Help define and deliver the brand strategy, positioning, purpose, and personality to drive long-term growth.
• Translate brand strategy into clear, actionable plans and coordinate the delivery of brand-building and revenue-generating initiatives.
• Brief and inspire internal teams, agencies, and Centres of Excellence with clear, insight-led direction.
• Develop compelling brand narratives, messaging frameworks, and guidance that ensure consistency across all customer touchpoints.
• Partner with cross-functional teams to ensure brand priorities and initiatives align with the overall brand vision.
• Spearhead the development of retailer engagement, training, and brand experience programs that strengthen brand representation in market.
• Identify opportunities for market differentiation, customer growth, and new commercial concepts that enhance brand performance.
• Build and manage strategic partnerships that strengthen the brand ecosystem and create value for customers.
• Develop business cases for brand initiatives, including financial analysis, ROI assessments, risks, and success metrics.
• Measure performance against brand objectives, providing insights and recommendations to continuously improve future strategies and investments.

Skills

Strategic brand thinking

Storytelling

Brand research

Cross-functional collaboration

Influence / communication

Creative thinking

Analytical capability

Luxury brand experience

Job description

Jaguar Land Rover North America, LLC is seeking a Brand Strategy Specialist to define and evolve brand strategy, ensuring a clear, differentiated brand guiding the business. They will translate insights into compelling brand narratives and coordinate brand-building initiatives across functions.

You will partner with internal teams to align priorities with the brand vision, develop retailer engagement and brand experiences, and measure performance to drive long-term growth.