Brand Strategy Lead — Hybrid NYC

Morningstar; New York (NY); Hybrid; USD 113,000 - 173,000; Full time

Benefits offered by this job

401(k) matching

Stock ownership potential

Comprehensive health benefits

Sabbatical program

Parental leave

Job summary

Morningstar seeks a Senior Brand Strategist in New York to lead the development, evolution, and activation of our global brand strategy. Hybrid policy requires at least four days onsite each week, with in-person collaboration across teams.

The role blends high-level strategic thinking with practical execution, translating insights into differentiated brand stories across campaigns, product marketing, and go-to-market activities.

Qualifications

• Seven or more years of progressive experience in brand strategy and related disciplines.
• Experience independently leading positioning, messaging, brand architecture, and naming initiatives.
• Translate audience insights, market dynamics, and priorities into differentiated brand strategies.
• Strong executive communication and ability to influence senior stakeholders.
• Lead complex, cross-functional workstreams in a matrixed organization.
• Experience developing or applying brand governance systems, naming frameworks, or portfolio architecture.
• Ability to manage multiple priorities and operate with ambiguity.

Responsibilities

• Lead development and evolution of brand positioning, audience-specific value propositions, messaging frameworks, and narratives.
• Translate strategies and market dynamics into differentiated brand stories for campaigns and product marketing.
• Develop briefs articulating audience insights, objectives, and measures of success.
• Evaluate concepts and assets against the brand strategy and provide actionable feedback.
• Collaborate with marketing, product, creative, and content teams to ensure strategic alignment.
• Facilitate workshops and working sessions to build alignment and drive decisions.
• Shape brand architecture, naming, and governance across products and regions.
• Lead cross-functional workstreams and mentor colleagues.

Skills

Brand strategy

Integrated marketing strategy

Product marketing

Executive communication

Cross-functional leadership

Agency / partner management

Storytelling

Job description

Morningstar seeks a Senior Brand Strategist in New York to lead the development, evolution, and activation of our global brand strategy. Hybrid policy requires at least four days onsite each week, with in-person collaboration across teams.

The role blends high-level strategic thinking with practical execution, translating insights into differentiated brand stories across campaigns, product marketing, and go-to-market activities.