Brand Strategist — Remote, B2B Infrastructure Branding

FieldWrk, LLC; Nashville (TN); Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vision & dental insurance

Paid holidays

Flexible PTO

Retirement plan

Parental leave

Remote work & flexible hours

Job summary

FieldWrk is seeking a Brand Strategist to build brand foundations and long-term strategies for infrastructure clients. You will lead 2–3 day on-site workshops, develop positioning, purpose, and verbal identity, and guide field teams to align web, production, and campaigns with strategy.

Travel 3–9 days per month, CST hours, and collaboration with executive leaders to drive measurable impact. AI usage is guided and human-focused, with emphasis on craft and execution.

Qualifications

• 3–5+ years of brand strategy experience at an agency or consultancy, including leading B2B positioning and messaging work.
• Portfolio of brand strategy and verbal identity work with rationale behind decisions.
• Senior-level brand copywriting ability.
• Experience facilitating multi-day workshops with executive teams.
• Experience presenting to and building trust with executive stakeholders.
• Experience writing briefs for and collaborating with designers, writers, developers and video teams.
• Ability to manage 6–8 concurrent engagements.
• Proficiency in monday.com, Figma and Google Slides.
• Experience using AI tools for research, competitive audits, and synthesis (note: AI-written copy not accepted).
• Willingness to travel 3–9 days per month.
• Largely available to work within CST hours (9 AM-5 PM CT)

Responsibilities

• Lead 2–3 day on-site workshops at client headquarters with executive leaders.
• Build custom presentations to share research findings.
• Facilitate discussion of purpose, mission, vision, value propositions and values.
• Challenge assumptions and gain executive buy-in on key messaging.
• Visit jobsites and meet with client employees.
• Develop the brand foundation: positioning, purpose, vision, value proposition, differentiation, brand pillars, audience messaging, tagline and verbal identity.
• Present, defend and revise strategy with clients.
• Connect strategy to business goals, recruiting, customer experience and marketing.
• Translate strategy into direction for web, production and social teams.
• Lead the strategic relationship with client executives, while PMs own schedule and scope.
• Run periodic brand and account audits that measure results against each client's baseline.
• Lead annual strategic account planning with clients and recommend the next scopes of work based on their business goals.
• Deliver clear handoff briefs to web and production teams.
• Review creative work for alignment with the strategy and brand standards.
• Identify gaps in processes and propose improvements.

Skills

Brand strategy

Verbal identity

Workshop facilitation

Executive communications

Project management

Familiar with monday.com

Figma

Google Slides

AI tool use (note)

Travel coordination

Tools

monday.com

Figma

Google Slides

Job description

FieldWrk is seeking a Brand Strategist to build brand foundations and long-term strategies for infrastructure clients. You will lead 2–3 day on-site workshops, develop positioning, purpose, and verbal identity, and guide field teams to align web, production, and campaigns with strategy.

Travel 3–9 days per month, CST hours, and collaboration with executive leaders to drive measurable impact. AI usage is guided and human-focused, with emphasis on craft and execution.