Remote Brand Strategist — Freelance, Insight-Driven

Spitball Advertising; Red Bank (NJ); On-site; USD 83,000 - 165,000; Full time

Job summary

Spitball Advertising seeks a Freelance Brand Strategist to partner on a project basis. The ideal candidate has mid-level strategy experience in an advertising/branding agency or client-side in a CPG company and can translate research into a compelling strategic story.

The role involves sourcing research, defining audiences, developing brand positioning, and creating strategic briefs and decks. It is remote/flexible with project-based engagement and collaboration across teams.

Qualifications

• Mid-level strategy experience in advertising/branding agency or client-side in a CPG company.
• Ability to turn insights into a strategic story for brand positioning and compelling creative work.
• Strong writing and presentation skills; able to create clear strategic briefs and decks.

Responsibilities

• Source or conduct competitive, category, and cultural research.
• Review consumer research to identify key insights and opportunities.
• Define target audiences and consumer mindsets.
• Develop brand positioning, value propositions and messaging frameworks.
• Identify brand opportunities and points of differentiation.
• Develop strategic briefs for creative teams and build brand strategy decks.
• Present strategic thinking internally and to clients when appropriate.

Skills

Brand strategy

Market research

Competitive analysis

Positioning

Storytelling

Presentation

Writing

Collaboration

Tools

PowerPoint

Keynote

Job description

Spitball Advertising seeks a Freelance Brand Strategist to partner on a project basis. The ideal candidate has mid-level strategy experience in an advertising/branding agency or client-side in a CPG company and can translate research into a compelling strategic story.

The role involves sourcing research, defining audiences, developing brand positioning, and creating strategic briefs and decks. It is remote/flexible with project-based engagement and collaboration across teams.