Senior Brand Strategist

Ladders; EE. UU.; A distancia; USD 141.000 - 184.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health and wellbeing resources for all

Paid volunteer days

Comprehensive perks and benefits

Descripción de la vacante

Ladders is seeking a Senior Brand Strategist to shape brand architecture across a complex portfolio of IT products and services, ensuring a clear, cohesive brand system aligned to business goals. You will partner with Product and Design to translate positioning into a consistent customer experience, using market insights to guide how the organization brings new ideas to market.

Location: Remote - US-based candidates only, no visa sponsorship available. Compensation: $141,300 – $184,475 annually.

Formación

• 8+ years of experience in brand strategy
• Experience executing end-to-end brand builds, linking identity to messaging and product strategy
• Familiarity with brand intelligence functions, including AI research systems
• Hands-on management of a complex multi-brand portfolio, ideally in B2B SaaS sectors
• Strong understanding of AI-native brand architecture and its practical applications
• Proven ability to influence senior stakeholders with confidence and clarity
• Exceptional communication skills, including the ability to simplify complex concepts

Responsabilidades

• Shape brand architecture and strategy across the product portfolio
• Collaborate with Product and Design to ensure cohesive brand experiences across all touchpoints
• Lead a brand intelligence function to integrate real-time customer insights into strategic decisions
• Translate new brand positioning into actionable directives for cross-functional teams
• Provide guidance on brand identity to ensure consistent experiences across channels

Conocimientos

Brand strategy

Brand architecture

Stakeholder influence

Communication

AI branding awareness

Descripción del empleo

For our client, we are seeking a Senior Brand Strategist to join the team of a leader in the Information Technology space. This role will shape and evolve brand architecture across a complex portfolio of products and services, ensuring the brand system is clear, cohesive, and aligned to business goals. You will partner closely with Product, Design, and other cross‑functional teams to translate positioning into a consistent customer experience. The role also includes using customer and market insights to inform brand decisions and guide how the organization brings new ideas to market. Location: Remote - US based candidates only, no visa sponsorship available. Compensation: $141,300 – $184,475 annually.

Responsibilities

• Shape brand architecture and strategy across the product portfolio
• Collaborate with Product and Design to ensure cohesive brand experiences across all touchpoints
• Lead a brand intelligence function to integrate real‑time customer insights into strategic decisions
• Translate new brand positioning into actionable directives for cross‑functional teams
• Provide guidance on brand identity to ensure consistent experiences across channels

Qualifications

• 8+ years of experience in brand strategy, with experience range valued over tenure
• Expertise in building and understanding brand identity within a product‑driven environment
• Experience executing end‑to‑end brand builds, linking identity to messaging and product strategy
• Familiarity with brand intelligence functions, including AI research systems
• Hands‑on management of a complex multi‑brand portfolio, ideally in B2B SaaS sectors
• Strong understanding of AI‑native brand architecture and its practical applications
• Proven ability to influence senior stakeholders with confidence and clarity
• Exceptional communication skills, including the ability to simplify complex concepts

Benefits

• Health and wellbeing resources for employees and their families
• Paid volunteer days to engage with the local community
• Comprehensive perks and benefits program tailored for diverse needs

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.