Brand Storyteller & Digital Content Lead

Enterprise State Community College; Gadsden (AL); On-site; USD 36,000 - 54,000; Full time

Job summary

Gadsden State Community College seeks a Digital Content Specialist to lead the college's online presence across the website, social media, and digital platforms. The role blends web content management, photography, and storytelling to strengthen branding, support recruitment, and showcase people, programs, and impact.

The specialist will manage events photography, oversee social channels, develop PhotoShelter galleries, and ensure continuity of design and navigation.

Qualifications

• Associate or Bachelor’s degree in communications, marketing, graphic design, multimedia or related field.
• 2+ years of relevant digital content creation, marketing or communications experience.
• Knowledge of digital cameras and photo editing software; familiarity with copyright laws.

Responsibilities

• Capture high-quality photographs at college events and create visual content for campaigns.
• Oversee social media accounts, create and curate content, engage audiences, and manage ad campaigns.
• Develop, organize and maintain the online photo gallery using PhotoShelter.
• Maintain and update the main public website and related pages; support athletics and special sites.
• Collaborate with PR & Marketing on creative for campaign efforts and track web analytics.
• Design and produce marketing materials such as banners, infographics, and social graphics.
• Serve as a backup communications liaison during crises; regularly use Monday.com for progress tracking.

Skills

Photography

Photo editing

Social media management

Content management

Teamwork

Education

Associate degree in communications/marketing/digital media

Bachelor’s degree in communications/marketing/digital media

Tools

PhotoShelter

Monday.com

Website maintenance tools

Job description

Gadsden State Community College seeks a Digital Content Specialist to lead the college's online presence across the website, social media, and digital platforms. The role blends web content management, photography, and storytelling to strengthen branding, support recruitment, and showcase people, programs, and impact.

The specialist will manage events photography, oversee social channels, develop PhotoShelter galleries, and ensure continuity of design and navigation.