Digital Content Specialist

Enterprise State Community College; Gadsden (AL); On-site; USD 36,000 - 54,000; Full time

Job summary

Gadsden State Community College seeks a Digital Content Specialist to lead the college's online presence across the website, social media, and digital platforms. The role blends web content management, photography, and storytelling to strengthen branding, support recruitment, and showcase people, programs, and impact.

The specialist will manage events photography, oversee social channels, develop PhotoShelter galleries, and ensure continuity of design and navigation.

Qualifications

• Associate or Bachelor’s degree in communications, marketing, graphic design, multimedia or related field.
• 2+ years of relevant digital content creation, marketing or communications experience.
• Knowledge of digital cameras and photo editing software; familiarity with copyright laws.

Responsibilities

• Capture high-quality photographs at college events and create visual content for campaigns.
• Oversee social media accounts, create and curate content, engage audiences, and manage ad campaigns.
• Develop, organize and maintain the online photo gallery using PhotoShelter.
• Maintain and update the main public website and related pages; support athletics and special sites.
• Collaborate with PR & Marketing on creative for campaign efforts and track web analytics.
• Design and produce marketing materials such as banners, infographics, and social graphics.
• Serve as a backup communications liaison during crises; regularly use Monday.com for progress tracking.

Skills

Photography

Photo editing

Social media management

Content management

Teamwork

Education

Associate degree in communications/marketing/digital media

Bachelor’s degree in communications/marketing/digital media

Tools

PhotoShelter

Monday.com

Website maintenance tools

Job description

The Digital Content Specialist serves as Gadsden State Community College's lead digital content professional, responsible for creating, managing and optimizing the college's digital presence across its website, social media channels and other online platforms. This cross-functional role blends web content management, social media, photography, and digital storytelling to produce compelling content that strengthens the Gadsden State brand, supports recruitment and engagement, and showcases the college's people, programs and impact.

Direct Supervisory Responsibility: No

• Capture high-quality photographs at college events, including but not limited to Honors Day, Graduation, ribbon-cutting ceremonies, student activities, sporting events, theatre productions, document the President's activities, take headshots for staff, and photograph athletic teams and student achievements, highlight workforce development, health sciences, and academics, and other key institutional events.
• Oversee the College’s social media accounts, including content creation and curation, audience engagement, and ad campaign management including platforms like but not limited to Facebook, X, LinkedIn, and Instagram.
• Lead new social media account setup.
• Provide advisory support and serve as a backup user for subaccounts.
• Develop, organize, and maintain the Gadsden State online photo gallery through our digital asset management platform, PhotoShelter ensuring efficient management and archive of photo assets.
• Oversee and maintain Gadsden State’s main public website and related pages (www.gadsdenstate.edu) and support the Cardinal Athletics site, and FAME site.
• Maintain the website for Gadsden State, including the maintenance, design and layout for website pages, as needed. This includes all areas of the College for which web pages are appropriate.
• Maintain continuity of themes, design layout, streamline navigation and increase online presence to potential students.
• Work closely with members of the PR & Marketing team in the preparation of creative for campaign efforts
• Monitor and analyze search engine, website, and social media traffic data to optimize online visibility, drive engagement with audiences and maximize traffic to the website.
• Design and produce various marketing materials including flyers, t-shirts, infographics, social media graphics, flyers, brochures, PowerPoints, website banners, and other items as needed.
• Serve as a backup to the Public Relations Director for urgent communications with media, the public, and internal College administration during crises or emergencies.
• Regularly update and use project management software (Monday.com) to track progress.
• Use email/phone communications to inform internal/external partners and clients of project updates Comply with all policies of the Alabama Community College System and the College.
• Additional duties may be assigned as needed.

Note: The intent of this description is to provide a representative summary of the essential functions that will be required of positions given this title and should not be construed as a declaration of specific duties and responsibilities of any particular position. Employees will be assigned specific job-related duties through their hiring departments. Specific job-related duties assigned by hiring departments shall be consistent with the representative essential functions listed above and shall not be construed as expanding a particular position’s role, scope, FLSA status, or grade.

• Associate degree from an accredited institution in communications, marketing, graphic design, multimedia, digital media or a related field and at least two (2) years of relevant professional experience in digital content creation, multimedia, marketing or communications required; OR
• Bachelor’s degree from an accredited institution in communications, marketing, graphic design, multimedia, digital media or a related field. Relevant internships, freelance work, student employment and other demonstrated hands‑on experience may be considered.
• A combination of education, training and relevant experience that demonstrates the ability to successfully perform the essential functions of the position may also be considered.

DESIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Must be able to maintain continuity of themes, design layout, streamline navigation and increase online presence to potential students.
• Pleasing personality, enthusiastic and positive attitude, evidence of trustworthiness and ethical conduct, effective human relations skills.
• Ability to handle multiple assignments on time and in a calm and professional manner.
• Ability to work effectively in a team environment.
• Knowledge and use of digital cameras and photo editing software.
• Knowledge of different file formats and resolutions to be used for specific purposes (printing and digital).
• Knowledge of copyright laws.
• Ability to maintain confidentiality of information.
• Ability to utilize email systems to communicate information.
• Ability to respond to downtime by taking responsibility to do other work.
• Ability to focus on detail.
• Willingness and desire to learn and apply new skills.
• Ability to meet tight deadlines and follow through to complete assignments.

PROJECTED STARTING DATE:

November 2026

SALARY:

Salary Schedule E4-05, ($35,670 - $53,865) Based on the 2026-2027 ACCS Salary Schedules Salary will be based on VERIFIED education and years of VERIFIED FULL-TIME directly related experience that is stated on the initial job application and resume. Be sure all experience is stated on the application!

APPLICATION DEADLINE:

October 29, 2026 – 4:00 P.M.

Gadsden State Community College is an equal opportunity employer. It is the official policy of the Alabama Community College System, including postsecondary institutions under the control of the Board of Trustees, that no person in Alabama shall, on the grounds of race, color, disability, sex, religion, creed, national origin, age, or other classification protected by Federal or State law, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity or employment. Gadsden State will make reasonable accommodations for qualified disabled applicants or employees. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. The College reserves the right to withdraw this job announcement at any time prior to the awarding. Any offer of employment is contingent upon a satisfactory criminal background investigation. This employer participates in E-Verify.