Digital Content & Engagement Specialist

Albany State University; Albany (GA); On-site; USD 52,000 - 72,000; Full time

Job summary

Albany State University is seeking a Digital Media Specialist to develop, manage, and optimize the university's digital presence across web, social media, and multimedia platforms. This role supports marketing and communications goals by creating engaging content and improving user experience.

You will collaborate with campus stakeholders to ensure branding consistency, analyze performance metrics, and drive digital campaigns while staying current with trends and accessibility standards.

Qualifications

• Bachelor's degree in Digital Media, Digital Communications, Marketing or related field.
• 2–3 years of related experience.
• Strong understanding of digital media platforms and trends.
• Excellent written and verbal communications.
• Creative thinking with ability to produce engaging content.
• Analytical mindset to interpret data and adjust strategies.
• Strong organizational and time management skills.
• Ability to collaborate with diverse campus stakeholders.
• Attention to detail and brand consistency.

Responsibilities

• Manage digital platforms including website, social media, and multimedia assets.
• Create and publish engaging digital content for campaigns and initiatives.
• Monitor digital performance metrics and provide improvement recommendations.
• Collaborate with departments to develop digital communication strategies.
• Ensure content aligns with branding, accessibility, and best practices.
• Support website updates using the CMS.
• Assist in planning digital marketing campaigns and email promotions.
• Stay current with digital media trends and tools.
• Provide guidance and training to campus partners on digital communication.
• Perform other duties to support Marketing and Communications.

Skills

Bachelor's degree

Experience 2-3 years

Digital media platforms knowledge

Excellent written & verbal

Creative thinking

Analytical mindset

Time management

Collaboration with stakeholders

Attention to detail

Education

Bachelor's degree in Digital Media/Digital Marketing/Marketing

Experience in higher education

Tools

Drupal

WordPress

Google Analytics

Canva

Adobe Creative Suite

Final Cut Pro

SEO

ADA accessibility knowledge

Job description

Albany State University is seeking a Digital Media Specialist to develop, manage, and optimize the university's digital presence across web, social media, and multimedia platforms. This role supports marketing and communications goals by creating engaging content and improving user experience.

You will collaborate with campus stakeholders to ensure branding consistency, analyze performance metrics, and drive digital campaigns while staying current with trends and accessibility standards.