Digital Content & Marketing Specialist

Columbus State University; Columbus (GA); On-site; USD 52,000 - 76,000; Full time

Job summary

Albany State University seeks a Digital Media Specialist to develop, manage, and optimize the university's digital presence across web, social media, and multimedia platforms. You will create engaging content, enhance user experience, and drive audience engagement in line with branding and accessibility standards.

The role requires collaboration with campus stakeholders, CMS proficiency, and the ability to analyze metrics to inform strategy.

Qualifications

• Bachelor's degree in digital media, digital communications, marketing, journalism, english, PR, or closely related field.
• 2–3 years of related experience.
• Strong understanding of digital media platforms and trends.
• Excellent written and verbal communications.
• Creative thinking with ability to produce visually compelling content.
• Analytical mindset to interpret data and adjust strategies.
• Strong organizational and time management skills for multiple projects.
• Ability to collaborate with diverse campus stakeholders.
• Attention to detail and brand consistency.

Responsibilities

• Manage and maintain the university's digital platforms, including website content, social media channels, and multimedia assets.
• Create and publish engaging digital content (graphics, videos, photography, copy) to support campaigns and initiatives.
• Monitor and analyze digital performance metrics and provide improvement recommendations.
• Collaborate with academic and administrative departments on digital communication strategies.
• Ensure content aligns with branding, accessibility, and best practices.
• Support website updates and CMS enhancements.
• Assist in planning and executing digital marketing campaigns (email, social).
• Stay current with digital media trends and tools.
• Provide training to campus partners on digital communication practices.
• Perform other duties for the Office of Marketing and Communications.

Skills

Digital media platforms

Written and verbal communication

Creative content production

Data analysis

Project management

Stakeholder collaboration

Attention to detail

Education

Bachelor's in digital media/related field

Bachelor's in digital discipline

Tools

Drupal/WordPress

Google Analytics

Adobe Creative Suite/Canva/Final Cut Pro

SEO and ADA accessibility

Job description

Albany State University seeks a Digital Media Specialist to develop, manage, and optimize the university's digital presence across web, social media, and multimedia platforms. You will create engaging content, enhance user experience, and drive audience engagement in line with branding and accessibility standards.

The role requires collaboration with campus stakeholders, CMS proficiency, and the ability to analyze metrics to inform strategy.