Multimedia Content Creator — Digital Marketing

Highlands College; Birmingham (AL); On-site; USD 42,000 - 66,000; Full time

Job summary

Highlands College in Alabama is seeking a Digital Marketing Content Creator to produce dynamic content across its digital platforms, supporting brand awareness and student engagement through compelling visual storytelling that reflects the College's mission.

You will design for organic and paid channels, shoot and edit video for TikTok and Reels, lead volunteers, manage content calendars in Monday.com, and ensure outputs align with Highlands College's voice and campaign goals.

Qualifications

• Proven ability to tell stories visually across digital channels.
• Strong written communication and copywriting.
• Experience with paid and organic social media campaigns.
• Familiarity with SEO best practices and platform optimization.

Responsibilities

• Create content for organic and paid social media, email marketing, and web assets.
• Shoot and edit video for TikTok, Reels, and Shorts.
• Capture campus photography and document events.
• Collaborate with communications and design teams to align with goals.
• Lead student volunteers and interns during production.

Skills

Storytelling

Video editing

Photography

Graphic design

Motion design

Copywriting

SEO knowledge

Education

Marketing/Communications/Graphic Design degree

Tools

Adobe Premiere Pro

Adobe Illustrator

After Effects

CapCut

Canva

Monday.com

Job description

Highlands College in Alabama is seeking a Digital Marketing Content Creator to produce dynamic content across its digital platforms, supporting brand awareness and student engagement through compelling visual storytelling that reflects the College's mission.

You will design for organic and paid channels, shoot and edit video for TikTok and Reels, lead volunteers, manage content calendars in Monday.com, and ensure outputs align with Highlands College's voice and campaign goals.