Brand Specialist: Lead Experiential Marketing & Ambassadors

Strategic Experiential Group LLC; Bloomington (IN); On-site; USD 65,000 - 75,000; Full time

Job summary

Strategic Experiential Group LLC in Bloomington, IN seeks a Brand Specialist to manage on-premise brand presence for Gallo Spirits brands. You will develop relationships with venues, ensure high visibility, and lead a team of brand ambassadors and social media influencers.

As the primary marketing expert, you will coordinate with local teams and distributors, recruit and train ambassadors, plan engagements, and track KPIs to drive brand affinity and sales in the Bloomington area.

Qualifications

• 3-5 years beverage industry experience
• BA/BS in Business Administration, Marketing, Public Relations or related field
• Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Comprehensive understanding of spirits and RTD brands

Responsibilities

• Develop and maintain positive relationships with key on-premise venues in the market
• Ensure high visibility for brands and create affinity among target consumers
• Recruit, train and manage brand ambassadors and influencers
• Schedule programming in target accounts and manage budget and activation costs
• Collaborate with client’s local teams and distributor partners

Skills

Alcohol knowledge

Leadership

Communication

Sales skills

Team management

Education

Bachelor's degree in Business Administration or Marketing

Tools

Microsoft Office

Job description

Strategic Experiential Group LLC in Bloomington, IN seeks a Brand Specialist to manage on-premise brand presence for Gallo Spirits brands. You will develop relationships with venues, ensure high visibility, and lead a team of brand ambassadors and social media influencers.

As the primary marketing expert, you will coordinate with local teams and distributors, recruit and train ambassadors, plan engagements, and track KPIs to drive brand affinity and sales in the Bloomington area.