Brand Social Media & Communications Strategist

The Collier Companies; Gainesville (FL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) match

24 days off

Logo attire provided

Medical, dental, and vision insurance

Life insurance options

HRA and legal services

Career growth opportunities

Industry education opportunities

Job summary

The Collier Companies is seeking a Social Media & Communications Specialist to lead the strategy, execution, and performance of our social media presence across multiple brands and communities from the Gainesville home office.

You will develop and execute paid and organic social media campaigns, manage Meta advertising, coordinate media opportunities, monitor online reputation, and create content for websites and print materials, ensuring brand consistency.

Qualifications

• 2+ years of social media marketing experience across multiple brands.
• Experience developing integrated paid and organic social strategies.
• Strong skills in Meta Business Suite, Ads Manager, and retargeting.
• Excellent copywriting, editing, and storytelling abilities.

Responsibilities

• Develop and execute cohesive paid and organic social media strategies across multiple brands and communities.
• Plan, create, schedule, and publish engaging content across Meta, Instagram, LinkedIn, and emerging platforms.
• Manage and optimize Meta advertising campaigns, including audience targeting, retargeting, lead generation, A/B testing, and budget allocation.
• Analyze paid and organic campaign performance and translate insights into actionable recommendations.
• Monitor social media engagement, brand sentiment, reach, conversions, and overall campaign effectiveness.
• Collaborate with marketing, leasing, operations, development, and executive teams to align social media initiatives with company objectives.
• Write and edit social media copy, website content, press releases, award submissions, and internal communications.
• Oversee company-wide online reputation management, reviews, and social engagement.
• Develop content calendars and campaign strategies that support leasing, occupancy, recruitment, and corporate branding goals.
• Identify social trends, platform updates, and emerging opportunities to keep The Collier Companies ahead of the curve.
• Create playbooks, best practices, and training resources to ensure consistent execution across teams and communities.
• Provide ongoing coaching and support to onsite teams regarding social media strategy and engagement and host, at minimum, monthly team training.

Skills

Social media strategy

Campaign management

Meta Ads Manager

Copywriting

Analytics & reporting

Brand coordination

Public relations

LinkedIn advertising

Entrata experience

Multibrand management

Tools

Entrata

Job description

The Collier Companies is seeking a Social Media & Communications Specialist to lead the strategy, execution, and performance of our social media presence across multiple brands and communities from the Gainesville home office.

You will develop and execute paid and organic social media campaigns, manage Meta advertising, coordinate media opportunities, monitor online reputation, and create content for websites and print materials, ensuring brand consistency.