Brand Social Media Strategist

Crawford Hoying; Dublin (OH); On-site; USD 52,000 - 72,000; Full time

Job summary

Crawford Hoying, a prominent Ohio-based real estate and development firm, seeks a Social Media Specialist to drive the company’s voice across portfolio brands and events. You will develop, publish, and optimize content, engage with audiences, and monitor campaigns to improve visibility and engagement.

Based at the corporate office, you’ll collaborate with marketing peers and external partners, handling real-time content during events and ensuring brand consistency across channels.

Qualifications

• 1–3 years of experience utilizing social media in a professional setting.
• Bachelor’s degree in marketing, communications or a related field.
• Proficiency in Microsoft Office products, including Excel, Word and PowerPoint Design.
• Fluency with social media platforms, analytics, and user skills.
• Understanding of digital variables such as SEO, UX/IX, paid advertisements, etc.
• Experience in photography, reels, and video editing.
• Experience with Mailchimp or similar email marketing platforms.
• Proficiency in InDesign and Canva (preferred).
• Proficiency in, or eagerness to learn, social listening and sentiments to apply to overall strategy.
• Understanding of, or willingness to learn, the ins and outs of paid digital media spends and opportunities.
• Superb communication skills, including copywriting, editing and creative storytelling.
• Great visual eye with photography capabilities.
• Keen understanding of current trends and key influencers.
• Ability to thrive in a fast-paced, ever-changing environment.
• Valid driver’s license and reliable transportation.

Responsibilities

• Support the Marketing Department in developing strategy and implementing short-term and long-term social media marketing content and campaigns on Instagram, Facebook, LinkedIn, and other digital channels, as needed
• Manage online reputation engagement and responses on platforms such as Sprout Socials; actively stay on top of community engagement and management through commenting, tagging, and resharing
• Effectively copywrite and ensure a consistent brand voice across all social media and digital channels under the Crawford Hoying brand portfolio; not limited to only social media
• Create and publish content on all social media platforms across the company’s portfolio
• Capture and curate real-time social media content during events, including taking photos and videos, creating reels and live stories, and engaging with followers
• Measure the success of each social media campaign by capturing data and tracking metrics; refine future campaigns and report on current standing as needed
• Own social media content process and collateral, monthly workflow, asset compilation, Social Media Playbook training programs, content calendars, etc.
• Stay informed of current social and digital marketing best practices and technology
• Build relationships with industry influencers to create a strong support network
• Interact and coordinate with partners and vendors on behalf of the department and company
• Support team members with other marketing department initiatives
• Assist with email campaigns, as needed
• Perform other marketing duties as assigned; although this position owns much of social, this individual will be expected to assist in other marketing initiatives as well

Skills

Social media strategy

Copywriting

Analytics tracking

Communication skills

Photography basics

Video editing

Brand voice

Trend spotting

Project management

Driver's license

Education

Bachelor's degree in marketing, communications or related field

Tools

Mailchimp

InDesign

Canva

Microsoft Office (Excel, Word, PowerPoint)

Sprout Social

Job description

Crawford Hoying, a prominent Ohio-based real estate and development firm, seeks a Social Media Specialist to drive the company’s voice across portfolio brands and events. You will develop, publish, and optimize content, engage with audiences, and monitor campaigns to improve visibility and engagement.

Based at the corporate office, you’ll collaborate with marketing peers and external partners, handling real-time content during events and ensuring brand consistency across channels.