Social Media and Communications Specialist in Gainesville, FL

The Collier Companies; Gainesville (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) match

24 days off

Logo attire provided

Medical, dental, and vision insurance

Life insurance options

HRA and legal services

Career growth opportunities

Industry education opportunities

Job summary

The Collier Companies is seeking a Social Media & Communications Specialist to lead the strategy, execution, and performance of our social media presence across multiple brands and communities from the Gainesville home office.

You will develop and execute paid and organic social media campaigns, manage Meta advertising, coordinate media opportunities, monitor online reputation, and create content for websites and print materials, ensuring brand consistency.

Qualifications

• 2+ years of social media marketing experience across multiple brands.
• Experience developing integrated paid and organic social strategies.
• Strong skills in Meta Business Suite, Ads Manager, and retargeting.
• Excellent copywriting, editing, and storytelling abilities.

Responsibilities

• Develop and execute cohesive paid and organic social media strategies across multiple brands and communities.
• Plan, create, schedule, and publish engaging content across Meta, Instagram, LinkedIn, and emerging platforms.
• Manage and optimize Meta advertising campaigns, including audience targeting, retargeting, lead generation, A/B testing, and budget allocation.
• Analyze paid and organic campaign performance and translate insights into actionable recommendations.
• Monitor social media engagement, brand sentiment, reach, conversions, and overall campaign effectiveness.
• Collaborate with marketing, leasing, operations, development, and executive teams to align social media initiatives with company objectives.
• Write and edit social media copy, website content, press releases, award submissions, and internal communications.
• Oversee company-wide online reputation management, reviews, and social engagement.
• Develop content calendars and campaign strategies that support leasing, occupancy, recruitment, and corporate branding goals.
• Identify social trends, platform updates, and emerging opportunities to keep The Collier Companies ahead of the curve.
• Create playbooks, best practices, and training resources to ensure consistent execution across teams and communities.
• Provide ongoing coaching and support to onsite teams regarding social media strategy and engagement and host, at minimum, monthly team training.

Skills

Social media strategy

Campaign management

Meta Ads Manager

Copywriting

Analytics & reporting

Brand coordination

Public relations

LinkedIn advertising

Entrata experience

Multibrand management

Tools

Entrata

Job description

Social Media and Communications Specialist

Job Details

Job Location: Home Office - Gainesville, FL 32601

Salary Range: $60,000.00 - $90,000.00

The Collier Companies is seeking a Social Media & Communications Specialist to lead the strategy, execution, and performance of our social media presence across multiple brands and communities.

This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.

The Social Media & Communications Specialist will be responsible for developing and executing paid and organic social media, communications, and public relations strategies that strengthen brand awareness, drive engagement, and support business objectives. This role will oversee multiple social media accounts and brands, manage Meta advertising campaigns, coordinate media opportunities, manage online reviews, promote internal and external awards, create website and print content, and ensure all efforts align with The Collier Companies brand, marketing, and communications goals.

Perks – The Good Stuff:

• The Collier Companies 401(k) match is 100% of your contribution up to 10% of your gross income.
• Up to 24 days off during your first year with an annual increase.
• Stylish TCC logo attire is provided.
• Comprehensive medical, dental, and vision insurance.
• Group and supplemental life insurance policy options.
• Healthcare reimbursement account and legal services insurance.
• Career growth opportunities.
• Industry education opportunities.

QualificationsQualifications

Day to Day:

• Develop and execute cohesive paid and organic social media strategies across multiple brands and communities.
• Plan, create, schedule, and publish engaging content across Meta, Instagram, LinkedIn, and emerging platforms.
• Manage and optimize Meta advertising campaigns, including audience targeting, retargeting, lead generation, A/B testing, and budget allocation.
• Analyze paid and organic campaign performance and translate insights into actionable recommendations.
• Monitor social media engagement, brand sentiment, reach, conversions, and overall campaign effectiveness.
• Collaborate with marketing, leasing, operations, development, and executive teams to align social media initiatives with company objectives.
• Write and edit social media copy, website content, press releases, award submissions, and internal communications.
• Oversee company-wide online reputation management, reviews, and social engagement.
• Develop content calendars and campaign strategies that support leasing, occupancy, recruitment, and corporate branding goals.
I>Identify social trends, platform updates, and emerging opportunities to keep The Collier Companies ahead of the curve.
• Create playbooks, best practices, and training resources to ensure consistent execution across teams and communities.
• Provide ongoing coaching and support to onsite teams regarding social media strategy and engagement and host, at minimum, monthly team training.

Your Skills – Show Us What You Got:

• Minimum of 2 years of experience managing social media marketing for multiple brands, business units, or clients.
• Proven experience developing integrated paid and organic social media strategies that drive measurable business outcomes.
• Advanced knowledge of Meta Business Suite, Ads Manager, audience segmentation, retargeting strategies, and campaign optimization.
• Strong understanding of content strategy, community management, social analytics, and performance reporting.
• Entrata experience is a plus.
• Excellent copywriting, editing, and storytelling skills.
• Experience with LinkedIn marketing and advertising is a plus.
• Experience in multifamily housing, real estate, hospitality, or consumer-facing brands is a plus.
• Public relations and media relations experience is a plus.

Our Culture – How We’re Different:

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. Our team is highly focused on both personal and professional growth, building a strong relationship with our residents, and creating an environment that each of our residents can call home.

At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success which aligns with our internal mission statement PROUDLY SUPPORTING OUR TEAM MEMBERS IN BECOMING THEIR BEST SELVES.

Our external mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.

We are good STEWARDS to each other, believe in collaboration and support one another to achieve our missions.

We PRIDE ourselves on working and growing with the principles taught in "The 7 Habits of Highly Effective People", written by Stephen Covey.

The Collier Companies Team Members are committed to CANI (Constant & Never-Ending Improvement) & to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective) that we implement via IIT (I Intend To ____)

We are committed to ONGOING LEARNING - At The Collier Companies & sponsor book clubs, training, and mentorship to support the professional and personal growth of our team.

We also have our internal learning program called Collier College that is based on the structure and teachings from the Nathan Collier Master of Science in Real Estate program at the University of Florida.

GROWTH - We have a goal to double in size within the coming decade! Our team members have a FIRE IN THE BELLY and hold the torch with a BURNING SENSE OF URGENCY!

We bring STABILITY into the marketplace and to our residents with a LONG-TERM HOLD strategy. This benefits our human capital, finances, and customer experience.

ROOTED - We are privately owned and have been in business since the 1970s. We currently own and manage over 12,000 apartment homes and we’re pacing over 1,000 new apartment home construction starts each year.

At The Collier Companies, it is all about people. Our Residents depend on us to be observant, interested in their lives, and quick to respond to their needs. We enjoy working with them and with each other. Every day is different: rewarding, challenging, and fun. When someone lives in one of our communities, they are entrusting us with providing their Home, something fundamental to their emotional, spiritual, and physical well-being and we consider that both a wonderful Honor and a significant Duty that we are passionate about. We ask all that join us to commit to doing likewise.

PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS WHILE SUPPORTING TEAM MEMBERS TO BECOME THEIR BEST SELVES

Background checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate assessment.

These are required steps in the hiring process.

The Collier Companies is an Equal Opportunity Employer