Social Media Lead — Community & Content Strategy

UNAVAILABLE; Minneapolis (MN); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health benefits

Hybrid work environment

Agency perks

Wellness options

Job summary

Colle McVoy in Minneapolis is seeking a passionate Social Media Manager to build and engage online communities through strategic social media and content creation. This role is part of an integrated team, focusing on cultural storytelling and platform-native execution.

You will work to foster connections between brands and audiences, stay current with platform trends, and contribute to campaigns in a fast-paced, collaborative environment with a hybrid schedule.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or a related field.
• 2–5 years of relevant experience in community management, social media, influencer marketing, or digital communications.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Comfortable with a flexible schedule that includes weekends and holidays as part of a rotation schedule.
• Ability to travel as needed.

Responsibilities

• Own day-to-day management of brand social channels (posting, scheduling, monitoring).
• Maintain and update content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.).
• Draft platform-native copy that reflects brand voice and tone.
• Ensure timely publishing of content aligned with campaign timelines, cultural moments, and evergreen themes.
• Flag performance trends and real-time opportunities to the broader team.
• Monitor and engage with audience comments, DMs, tags, and mentions in a timely and on-brand manner.
• Proactively build relationships with fans, creators, and communities through engagement tactics.
• Escalate customer service or PR-sensitive issues to client/internal teams following protocols.
• Track sentiment, engagement trends, and key conversation themes.
• Collaborate with creative and strategy teams to inform briefs and brainstorm content ideas.
• Help identify and source UGC, lo-fi creator content, and visual references.
• Ensure content is optimized per platform (format, length, captioning, etc.).
• Participate in campaign and channel planning sessions.
• Stay on top of platform trends, tools, and best practices—and proactively share learnings.
• Support reporting needs by pulling post analytics and helping synthesize insights.
• Contribute to monthly/quarterly performance wrap-ups and POVs on what’s working

Skills

Social media platforms

Written and verbal communication

Organization & time management

Creative & cultural awareness

Collaborative teamwork

Quick learner across concepts

Education

Bachelor's degree in Communications/Marketing/PR

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

Colle McVoy in Minneapolis is seeking a passionate Social Media Manager to build and engage online communities through strategic social media and content creation. This role is part of an integrated team, focusing on cultural storytelling and platform-native execution.

You will work to foster connections between brands and audiences, stay current with platform trends, and contribute to campaigns in a fast-paced, collaborative environment with a hybrid schedule.