Social Media Strategist II

Florida Gulf Coast University; Fort Myers (FL); On-site; USD 50,000 - 55,000; Full time

Job summary

Florida Gulf Coast University seeks a Social Media Specialist II to develop and implement social media strategies for the university's institutional channels, aligning with marketing, communications, and brand objectives.

This role provides guidance to departments, ensures compliance with standards, and supports content initiatives across the university's social media ecosystem. It involves analytics, training, and collaboration to drive engagement and brand consistency.

Qualifications

• Bachelor's degree in digital media, marketing, communications or related field.
• 7+ years of full-time experience or 3 years plus a relevant degree.
• Experience in marketing, public relations, social media or website development.

Responsibilities

• Manages design and development of university social media content.
• Develops ideas and content strategies aligning with branding and timelines.
• Guides departmental social media accounts to ensure consistency and standards.
• Monitors engagement and trends; analyzes results and recommends improvements.
• Captures photos/videos for social media content; provides policy training.

Skills

Strategic thinking

Team collaboration

Social media analytics

Content development

Communication skills

Education

Bachelor's degree in digital media, marketing, communications

Tools

Adobe Creative Suite

Social media monitoring software

Job description

Florida Gulf Coast University seeks a Social Media Specialist II to develop and implement social media strategies for the university's institutional channels, aligning with marketing, communications, and brand objectives.

This role provides guidance to departments, ensures compliance with standards, and supports content initiatives across the university's social media ecosystem. It involves analytics, training, and collaboration to drive engagement and brand consistency.