Global Social & Digital Media Manager

Colgate; New York (NY); On-site; USD 110,000 - 155,000; Full time

Job summary

Colgate-Palmolive is seeking a Manager, Social & Digital Media to shape our corporate narrative across LinkedIn, Instagram, TikTok and YouTube.

You will lead strategy and execution of our corporate social presence, drive creator partnerships, and oversee AI-assisted content and emerging platforms to advance brand reputation and business growth.

Reporting to the Director of Digital & Design, you will collaborate with global teams to ensure editorial quality, governance, and platform excellence.

Qualifications

• Minimum of Bachelor’s Degree
• At least 6 years of professional experience building and managing content strategies or campaigns

Responsibilities

• Drive audience growth and engagement across key channels (LinkedIn, Instagram, TikTok, YouTube) by establishing and continually optimizing corporate social strategy.
• Lead end-to-end original campaigns that balance always-on content, real-time activations, and tentpole corporate storytelling initiatives.
• Steer high-impact video initiatives with internal teams and external creative vendors to humanize key business priorities.
• Direct creator and influencer partnerships from brief through talent vetting and campaign execution in tandem with the Digital Media Specialist.
• Ensure editorial quality, brand consistency, and accuracy across all corporate social channels.
• Amplify brand narrative through strategic alliances with external partner organizations, publishers, and platforms.
• Guide global social teams on platform shifts, algorithm changes, and channel efficiency best practices.
• Oversee the corporate website to maintain high-performing digital standards, robust editorial governance, and operational excellence.
• Optimize site SEO and AEO (Answer Engine Optimization) to maximize discoverability across traditional search and AI/LLM answer engines.
• Align cross-functional content priorities and oversee web updates with Web Operations, IT, Marketing, Accessibility, and BEX teams.

Skills

Content strategy

Campaign management

Social platforms

SEO

AEO/LLM

Content production

Analytics

AI in content

Vendor relations

Education

Bachelor's degree

Tools

Meltwater

Emplifi

Monday.com

Google Workspace

Job description

Colgate-Palmolive is seeking a Manager, Social & Digital Media to shape our corporate narrative across LinkedIn, Instagram, TikTok and YouTube.

You will lead strategy and execution of our corporate social presence, drive creator partnerships, and oversee AI-assisted content and emerging platforms to advance brand reputation and business growth.

Reporting to the Director of Digital & Design, you will collaborate with global teams to ensure editorial quality, governance, and platform excellence.