Brand Social Content Lead & Creator Partnerships

LifeStraw; Baltimore (MD); On-site; USD 72,000 - 98,000; Full time

Job summary

LifeStraw seeks a Content & Social Media Manager to own our organic social presence, brand voice, and creator/UGC content pipeline. You will produce platform-native content across Instagram, Facebook, TikTok, Threads, and LinkedIn, while building ambassador and affiliate programs to support product launches and mission storytelling.

You will manage content calendars, collaborate with the Creative team, and oversee budgets and usage rights, helping drive impact storytelling, education, and

Qualifications

• 5-7 years of consumer brand social media and content management experience.
• Proven ability to source creators and manage UGC for organic and paid use.
• Strong writing, storytelling, and brand voice across platforms.
• Experience with creator partnerships, affiliate programs, and budget tracking.

Responsibilities

• Own LifeStraw’s organic social channels across Instagram, Facebook, TikTok, Threads and LinkedIn.
• Develop a monthly content calendar aligned with launches and campaigns.
• Create platform-native content with Canva/CapCut, including short videos.
• Manage creator and UGC content pipeline, briefs, approvals, and rights.
• Build and manage ambassador and affiliate programs.
• Coordinate with cross-functional teams for product launches and campaigns.

Skills

Social media management

Brand voice

Content creation

UGC sourcing

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

CapCut

Dash Social

Sprout Social

Later

Hootsuite

Asana

Google Workspace

Microsoft Office

Outlook

Job description

LifeStraw seeks a Content & Social Media Manager to own our organic social presence, brand voice, and creator/UGC content pipeline. You will produce platform-native content across Instagram, Facebook, TikTok, Threads, and LinkedIn, while building ambassador and affiliate programs to support product launches and mission storytelling.

You will manage content calendars, collaborate with the Creative team, and oversee budgets and usage rights, helping drive impact storytelling, education, and