Social Media Content Strategist & Video Creator

LARQ; San Mateo (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

LARQ is seeking a Social Media Marketing Specialist to lead global content creation for channels like TikTok and Instagram. You will film, edit, and embody the brand voice, coordinating with the marketing team to drive awareness and engagement.

You’ll manage calendars, brief creatives, and craft messaging for assets. A few years in consumer-facing social media and a proactive, hands-on attitude are essential for thriving in our fast-paced startup culture.

Qualifications

• Bachelor's degree or higher in Marketing, Journalism, Communications, English, Design, or related field.
• 3–6 years of experience in editorial content development, copywriting, content marketing, and/or social media, ideally with consumer-facing product(s).
• Proven experience briefing creatives and giving feedback that sharpens and improves content.
• Videography or graphic design skills are a plus.
• Strong understanding of social behavior across the 18–45 demographic and internet culture.

Responsibilities

• Manage LARQ's social accounts (Instagram, TikTok, YouTube, Facebook, etc.), including content calendar, scheduling, and publishing.
• Create and capture on-brand content aligned with the social media content strategy, including regularly filming in-office and appearing on camera as a visible face of the brand.
• Track and report on channel performance and use insights to grow our social presence and stay culturally relevant.
• Execute product launches, promotions, partnership campaigns, and other ad hoc social media activations.
• Lead social-first activations and brand partnerships to grow engagement and organic audience.
• Support the briefing of creative concepts and provide feedback to keep content on-brand.
• Manage community engagement across comments, shares, and DMs, coordinating with Affiliate/Influencer teams as needed.
• Support cross-functional teams across initiatives and special projects.

Skills

Storytelling

Social media strategy

Content creation

Videography

Graphic design

Communication

Analytical thinking

Proactive

Startup experience

Education

Bachelor's degree in Marketing, Journalism, Communications, English, Design, or related field

Tools

Adobe Creative Suite

Canva

CapCut

Job description

LARQ is seeking a Social Media Marketing Specialist to lead global content creation for channels like TikTok and Instagram. You will film, edit, and embody the brand voice, coordinating with the marketing team to drive awareness and engagement.

You’ll manage calendars, brief creatives, and craft messaging for assets. A few years in consumer-facing social media and a proactive, hands-on attitude are essential for thriving in our fast-paced startup culture.