Senior Social Content Creator & Growth Lead

Greenlight; United States; Remote; USD 65,000 - 120,000; Full time

Job summary

Greenlight is seeking a hands-on Social Content Manager to create original, camera-ready content across TikTok, Instagram Reels, and YouTube Shorts, shaping the brand’s social narrative.

You will own the content strategy, manage the multi-channel calendar, direct influencer and UGC programs, and collaborate with product marketing to optimize campaigns and customer communications.

This role requires a creative storyteller with a data-driven mindset.

Responsibilities

• Create original social-first content, including appearing on camera, across TikTok, Instagram Reels, and YouTube Shorts.
• Own and execute the content social strategy: audience, platform mix, content pillars, posting cadence, and growth targets.
• Manage the multi-channel organic content calendar with a steady pipeline of fresh ideas.
• Direct the influencer and creator program: sourcing, briefs, content approval, and relationship management.
• Lead the UGC program with the growth team to source and boost high-performing content.
• Serve as the primary point of contact for external social and influencer agency partners.
• Contribute to product marketing and brand campaigns cross-functionally.
• Strengthen customer service communications on social channels.
• Own social reporting and analytics, sharing learnings to continuously optimize.

Job description

Greenlight is seeking a hands-on Social Content Manager to create original, camera-ready content across TikTok, Instagram Reels, and YouTube Shorts, shaping the brand’s social narrative.

You will own the content strategy, manage the multi-channel calendar, direct influencer and UGC programs, and collaborate with product marketing to optimize campaigns and customer communications.

This role requires a creative storyteller with a data-driven mindset.