Brand Senior Art Director - Lead Creative Strategy

CarMax; Richmond (VA); On-site; USD 76,000 - 114,000; Full time

Benefits offered by this job

Paid sick time

Paid vacation time

Paid holidays

Job summary

CarMax is seeking a Senior Art Director – Brand to drive the creative vision across brand channels and stores. You will blend strategy, branding, and design to produce high-quality assets that elevate the CarMax brand and engage audiences.

Reporting to the Associate Creative Director, you will collaborate with cross-functional teams, guiding design systems, motion graphics, and brand guidelines. This role thrives in a fast-paced environment with a strong emphasis on strategic creative leadership.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, Advertising, or related field or equivalent experience.
• 5+ years of experience in art direction, branding or related creative role.
• Strong portfolio demonstrating identity, brand storytelling and leadership.
• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, After Effects, InDesign; Figma is a plus.
• Experience designing layouts for print and digital channels and building brand systems.
• Experience designing motion graphics and brand/installation guidelines; working with vendors.
• Exceptional verbal and written communication; ability to present concepts to diverse audiences.
• Keen attention to detail and a passion for customer-centric work.
• Ability to work in a fast-paced environment and manage multiple projects.

Responsibilities

• Proactively contributes ideas to Brand Communications; brainstorms and identifies trends for channels and stores.
• Evolves CarMax brand and articulates rationale to stakeholders.
• Develops and maintains style guides and installation guides for channels and stores.
• Leads brainstorming sessions and aligns deliverables with the marketing strategy.
• Directs visual design, branding, motion graphics and design systems across channels.
• Leverages GenAI in campaign planning and builds brand-appropriate templates.
• Researches tools and best practices; collaborates to optimize creative based on insights.
• Captures and documents asset recommendations with rationale for easy sharing.

Skills

Branding

Art direction

Creative leadership

Cross-functional collaboration

Time management

Education

Bachelor’s degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe InDesign

Figma

Job description

CarMax is seeking a Senior Art Director – Brand to drive the creative vision across brand channels and stores. You will blend strategy, branding, and design to produce high-quality assets that elevate the CarMax brand and engage audiences.

Reporting to the Associate Creative Director, you will collaborate with cross-functional teams, guiding design systems, motion graphics, and brand guidelines. This role thrives in a fast-paced environment with a strong emphasis on strategic creative leadership.