Senior Art Director, Brand

CarMax Enterprise Services, LLC; Richmond (VA); Sur place; USD 76 000 - 114 000; Plein temps

Avantages offerts par ce poste

Paid sick leave

Vacation time

Holiday time

8 hours of paid holidays + floating

Bonus and equity eligibility

Résumé du poste

CarMax Enterprise Services, LLC seeks a Senior Art Director, Brand to lead creative across channels and stores in Richmond, VA. This onsite role combines brand strategy, art direction, and design to align with brand guidelines and strategic objectives.

You will drive the creative vision, lead ideation, and ensure outputs meet channel needs and business goals while collaborating with cross-functional teams and production vendors.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Advertising, or a related field, or equivalent professional experience.
• 5+ years of experience in art direction, branding, or a related creative role.
• Strong portfolio demonstrating expertise in art direction, identity, brand storytelling, and creative leadership.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, InDesign, and Figma is a plus.
• Experience designing layouts for print and digital channels, brand systems, motion graphics, and brand/installation guidelines.
• Exceptional verbal and written communication skills with the ability to articulate concepts to diverse audiences.
• Attention to detail and passion for delivering high-quality, customer-centric work.
• Ability to manage multiple projects in a fast-paced environment.

Responsabilités

• Proactively contribute ideas to Brand Communications through brainstorming and trend identification.
• Identify opportunities to evolve CarMax’s brand and communicate rationale to stakeholders.
• Support development and ongoing maintenance of style guides and installation guides for channels and stores.
• Lead brainstorming sessions to generate innovative project ideas aligned with marketing strategy.
• Apply art direction across visual design, branding, motion graphics, and design systems for channel needs.
• Plan for GenAI campaign impacts and build brand templates that align with briefs.
• Maintain proficiency in creative tools and evaluate technology improvements for creative development.
• Capture content and asset recommendations from legal, using shareable formats and established processes.
• Source inspiration from digital and video assets and refine ideas to meet brand guidelines.

Connaissances

Art direction

Branding

Brand storytelling

Creative leadership

Communication

Formation

Bachelor’s degree in Graphic Design or related field

Outils

Adobe Creative Suite

Photoshop

Illustrator

After Effects

InDesign

Figma

Description du poste

CarMax Enterprise Services, LLC is seeking a Senior Art Director, Brand to lead brand-elevating creative across channels and stores in Richmond, VA. In this onsite role, you will combine brand strategy, art direction, and design expertise while partnering with cross-functional teams to keep creative aligned to brand guidelines and strategic objectives.

Role Overview

In the Senior Art Director – Brand position, you will drive the creative vision and execution for projects that strengthen CarMax’s brand presence. The work includes leading ideation, shaping concepts into deliverables, and ensuring creative output meets channel needs, performance indicators, and business goals.

Responsibilities

• Proactively contribute ideas to Brand Communications through brainstorming, inspiration gathering, trend identification, channel-specific approaches, and ways to bring the brand to life.
• Identify opportunities to evolve CarMax’s brand and communicate rationale to brand stakeholders.
• Support the development and ongoing maintenance of style guides and/or installation guides for relevant channels and stores.
• Lead brainstorming sessions to generate innovative and original project ideas, including understanding project goals and how deliverables fit within broader marketing strategy.
• Apply innovative art direction skills across visual design, branding, concept development, motion graphics, and design systems or layouts, accounting for channel needs, performance indicators, and business goals.
• Plan for campaign impacts related to GenAI, identify opportunities, build brand-appropriate templates that align with creative briefs for asset generation, and partner with teams to support delivery; invest time in learning AI proactively.
• Maintain advanced proficiency in creative tools, including evaluating opportunities and restrictions of technology and asset types, researching how tools can improve creative development and testing, and collaborating on a strategy to optimize creative based on insights.
• Capture and document content and asset recommendations from legal and others, including rationale, using shareable and editable formats and following established processes for tools and file saving or sharing.
• Source inspiration from digital sources, use found images, mocked-up imagery, and video to shape concepts, and refine and customize ideas to meet brand guidelines and platform needs.
• Promote projects and initiatives across organizational levels by clearly articulating point of view, showing creative thought process and rationale, and tailoring communication to the audience.
• Build and maintain strategic relationships across teams to align on objectives and contribute to team goals.
• Motivate and lead peers and business partners to embrace high-level creative that connects team goals to broader department goals.
• Seek creative feedback or ideas from partners and team members, and recognize when alternative ideas better serve the project and user needs.
• Balance creativity with execution through independent decision-making, critical thinking, and issue resolution while managing tight timelines and ambiguity.
• Lead multiple projects independently by managing timelines, deliverables, and team expectations with minimal oversight.
• Evaluate and question high-level strategic decisions to recommend improvements or enhance creative direction.
• Adapt to change quickly, adjusting to evolving requirements and managing transitions with minimal disruption.

Requirements

• Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Advertising, or a related field, or equivalent professional experience in design and art direction.
• 5+ years of experience in art direction, branding, or a related creative role.
• Strong portfolio demonstrating expertise in art direction, identity, brand storytelling, and creative leadership.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, InDesign, and Figma is a plus.
• Experience designing and creating layouts for a variety of print and digital channels.
• Experience designing and creating brand systems.
• Experience designing and creating motion graphics.
• Experience creating brand or installation guidelines and working with production vendors.
• Exceptional verbal and written communication skills with the ability to articulate and present concepts effectively to diverse audiences.
• Keen attention to detail and a passion for delivering high-quality, customer-centric work.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously.
• Passion for creative problem-solving and pushing creative boundaries.

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• After Effects
• InDesign
• Figma

Compensation

Annual salary: USD 76,200 - 114,300

Benefits

• Paid sick, vacation, and holiday time (state law requirements noted).
• Up to 48 hours of sick time per year accrued on a per pay period basis for full-time hourly or commission/incentive eligible associates.
• Between 80 hours and 200 hours of vacation time per year after a 90 day waiting period, depending on years of continuous service for full-time hourly or commission/incentive eligible associates.
• For full-time hourly or commission/incentive eligible associates: 8 hours of pay for each of 6 paid scheduled holidays per year plus 1 floating holiday.
• Holiday Premium Pay if work is performed on a scheduled holiday due to business need (full-time hourly or commission/incentive eligible).
• For full-time salaried associates: paid time away with no specified limit for sick, vacation, bereavement, jury duty, holidays, floating holiday, etc., subject to manager approval.
• May be eligible for bonus and equity.
• For more details about benefits, visit the CarMax Benefits website.
• Reasonable accommodation may be considered to complete the CarMax Job Application upon request.