Brand PR & Influencer Strategy Lead

Barry's; New York (NY); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

Barry’s in New York is seeking a Manager of Public Relations & Influencer Strategy to lead brand communications and creator engagement across North America. Based in New York and reporting to the Vice President of Brand, this role will spearhead PR and creator strategies, serving as the primary liaison for creators, agencies and media partners.

Working cross-functionally with Brand, Marketing, and Partnerships, the Manager will drive storytelling across press, social, and influencer channels,

Qualifications

• 5+ years of PR, communications, and influencer marketing experience within a high-growth consumer or lifestyle brand
• Proven track record managing external PR agencies and executing integrated campaigns
• Strong knowledge of TikTok, Instagram, YouTube, and emerging social platforms with creative instincts
• Experience with creator and media reporting platforms (Tribe Dynamics, CreatorIQ, Traackr) and ability to build KPI tracking frameworks

Responsabilités

• Lead PR, media relations, and influencer strategy for North America
• Manage external agencies and media partners, drive proactive pitch strategies
• Develop regional launch playbooks and secure local media buzz for new studio rollouts
• Establish measurement benchmarks, dashboards, and reporting to show ROI and guide strategy

Connaissances

PR & influencer marketing

Media relations

Social platforms

Creator marketing

Analytics & reporting

Strategic communications

Outils

Tribe Dynamics

CreatorIQ

Traackr

Description du poste

Barry’s in New York is seeking a Manager of Public Relations & Influencer Strategy to lead brand communications and creator engagement across North America. Based in New York and reporting to the Vice President of Brand, this role will spearhead PR and creator strategies, serving as the primary liaison for creators, agencies and media partners.

Working cross-functionally with Brand, Marketing, and Partnerships, the Manager will drive storytelling across press, social, and influencer channels,