Wellness Communications & Partnerships Leader

ForceBrands; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

ForceBrands is seeking a Sr. Manager of Partnerships and Communications to shape the external narrative for a leading vitamins and wellness brand. You will drive the overarching communications strategy across social, influencer, PR, and community channels.

You will establish a 90-day plan, build cross-functional workflows, set KPIs, and cultivate key industry relationships to expand reach and loyalty, while evaluating partnerships for ROI and brand alignment.

Qualifications

• Six+ years in communications, PR, influencer marketing, social media, or related field.
• Experience with vitamins, supplements, wellness, or consumer lifestyle brands preferred.
• Digital-first, high-growth brand experience with influencer and PR as growth channels.
• Ability to define a long-term comms vision while delivering short-term priorities.
• Strong record of building strategic brand partnerships.
• Excellent storytelling, writing, and presentation skills for varied audiences.

Responsibilities

• Develop the company’s communications, social media, influencer, and PR strategy.
• Establish the initial 90-day plan with workflows and cross-functional processes.
• Position the brand as a leader in vitamins, minerals, supplements, and wellness.
• Create annual communications plans aligned with brand strategy and consumer resonance.
• Define and track KPIs related to engagement, sentiment, loyalty, and earned media.
• Cultivate relationships with media, influencers, and industry stakeholders to expand reach.
• Evaluate partnerships for ROI, brand alignment, and audience relevance.
• Develop authentic content highlighting brand values and customer stories.
• Oversee events and community activations to build brand affinity online and offline.

Skills

Stakeholder management

Brand partnerships

Public relations

Influencer marketing

Storytelling/writing

Analytics & KPIs

Budget management

Job description

ForceBrands is seeking a Sr. Manager of Partnerships and Communications to shape the external narrative for a leading vitamins and wellness brand. You will drive the overarching communications strategy across social, influencer, PR, and community channels.

You will establish a 90-day plan, build cross-functional workflows, set KPIs, and cultivate key industry relationships to expand reach and loyalty, while evaluating partnerships for ROI and brand alignment.