Brand Narrative Lead & Thought Leadership Architect

Financial Narrative; Jersey City (NJ); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Health and life insurance

Paid Time Off

Job summary

DTCC is seeking a Director of Brand Content and Thought Leadership to shape and activate a strategic vision for branded content and executive leadership storytelling. You will craft narratives that elevate brand awareness, influence perceptions, and connect storytelling to measurable business outcomes.

This role blends strategic leadership with hands-on production, guiding content across digital, social, events, and executive communications to strengthen DTCC’s position as a global market

Qualifications

• 10+ years of related experience.
• Bachelor's degree preferred or equivalent experience.

Responsibilities

• Own and evolve DTCC’s brand narratives across content and thought leadership.
• Collaborate with executives to develop roadmaps and executive content across channels.
• Translate complex topics into compelling stories that drive business impact.
• Lead growth and experimentation of new formats, platforms, and distribution models.

Skills

Thought leadership

Brand storytelling

Narrative development

Executive presence

Stakeholder management

Content strategy

Digital storytelling

Education

Bachelor's degree

Job description

Director Brand Content and Thought Leadership

Are you ready to make an impact at DTCC?

Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets.We're committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.

Pay and Benefits:

• Competitive compensation, including base pay and annual incentive
• Comprehensive health and life insurance and well-being benefits, based on location
• Paid Time Off andPersonal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

The Impact you will have in this role:

At DTCC,Marketing & Communicationsis more than a creative shop—it’s a strategic growth engine. We don’t just make things look good; weinfluence decisions, shape perceptions, and drive measurable business results. Our team amplifies DTCC’s voice across every channel, deliveringintegrated campaigns, bold storytelling, and innovative experiencesthat connect with audiences and create impact. From digital and social to thought leadership and events, we turnbig ideas into business outcomes.

DTCC is seeking aThought Leadership and Brand Content Leadto shape the next evolution of how we show up in the world. This role will define and activate the strategic vision for branded content and executive thought leadership—building brand awareness, familiarity, and differentiation through powerful ideas, storytelling, and execution.

This is not a purely strategic role. We’re looking for a creative leader who combinesvision with hands-on execution, someone who can bring bold ideas to life through compelling narratives, exceptional production strategy, and modern content formats. You will play a critical role in shaping DTCC’s voice, turning complex topics into clear, engaging stories that strengthen our reputation and connect brand storytelling to business outcomes.

This is a unique opportunity to help define the future voice of a global market infrastructure leader

Your Primary Responsibilities:

• Own and evolve DTCC’s brand narrativeacrossbranded content and executive thought leadership, ensuring alignment with the company’s positioning across owned, earned, and paid channels.
• Bring DTCC’s positioning to lifethrough distinctive storytelling that integrates writing, design, and production into high-impact content that engages core audiences and builds brand familiarity..
• Translate complex market infrastructure topics into clear, compelling stories, ensuring the right messages reach the right audiences in the right ways.
• Build and scale a brand content programthat drives brand familiarity, consideration, and discoverability (including GEO/LLM optimization), while clearly linking storytelling to measurable business impact.
• Serve as a strategic advisor to senior leadership, partnering closely with the Executive Committee and GMs to develop executive and brand content roadmaps across formats and channels.
• Drive consensus, secure buy-in and foster adoption of narrative frameworks and storytellingdevices among executive leaders and cross-functional teams.
• Shape DTCC’s social executive presence, influencing where, how, and with whom the brand shows up—externally, internally, and through executive ‘influencer’ storytelling
• Lead experimentation with new formats, platforms, and distribution models, developing repeatable playbooks once effectiveness is proven.
• Collaborate cross-functionallywith business marketing, external and internal communications, and creative to deliver integrated, holistic brand and content plans.
• Create frameworks, rituals, and operating modelsthat help the team move faster and produce content that creates impact.

**NOTE: The Primary Responsibilities of this role are not limited to the details above. **

Qualifications:

• Minimum of 10 years of related experience
• Bachelor's degree preferred or equivalent experience

Talents Needed for Success:

• 10–15 years of experienceacross thought leadership, brand content, and narrative development.
• Proven experienceleading brand narratives and content at scale, ideally with a background mix of agency and in-house roles.
• Abuilder’s mindset—you create new models and systems rather than relying on traditional content approaches.
• Deep understanding of howbrand, culture, communications, and business outcomesintersect.
• Exceptionalwriting, editing, and storytellingskills.
• Strongprogram and stakeholder managementcapabilities, including building initiatives from scratch in a matrixed organization.
• Ability toinfluence at all levels, driving alignment, buy-in, and adoption of narrative frameworks among senior leaders and cross-functional teams.
• Adigital-first, data-informed approachto storytelling, with the ability to make market infrastructure feel relevant, interesting, and human.

The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About Us

With over 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes, bringing enhanced resilience and soundness to existing financial markets while advancing the digital asset ecosystem. In 2024, DTCC’s subsidiaries processed securities transactions valued at U.S. $3.7 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at U.S. $99 trillion. DTCC’s Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 25 billion messages annually. To learn more, please visit us at www.dtcc.com or connect with us on LinkedIn , X , YouTube , Facebook and Instagram .

DTCC proudly supports Flexible Work Arrangements favoring openness and gives people freedom to do their jobs well, by encouraging diverse opinions and emphasizing teamwork. When you join our team, you’ll have an opportunity to make meaningful contributions at a company that is recognized as a thought leader in both the financial services and technology industries. A DTCC career is more than a good way to earn a living. It’s the chance to make a difference at a company that’s truly one of a kind.

The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success.The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.

The Marketing & Communications team enhances the image and reputation of the DTCC brand and drives the growth of its businesses by creating integrated outreach programs to disseminate company news and information in communication strategies aligned with key corporate and business goals targeted to internal and external stakeholders globally.