Brand Strategy & Content Senior Director

Worldwide Clinical Trials; Durham (NC); On-site; USD 164,000 - 326,000; Full time

Job summary

Worldwide Clinical Trials is seeking a Senior Director of Brand Strategy & Content to lead the evolution of our corporate brand and create strategic content that strengthens market perception and supports growth. You will drive messaging architecture, thought leadership, and creative direction across the organization.

This role combines strategic vision with hands-on execution to ensure brand investments raise awareness, credibility, and engagement, while shaping a distinctive market presence

Qualifications

• 12+ years of experience in B2B marketing, brand strategy, content strategy, or related disciplines.
• Demonstrated success leading brand transformation or rebranding initiatives.
• Deep expertise in storytelling, messaging, thought leadership, and content development.
• Experience building and leading high-performing teams.
• Strong executive presence with the ability to influence senior stakeholders.

Responsibilities

• Lead the development and evolution of the corporate brand strategy.
• Own enterprise brand positioning, value proposition, and messaging architecture.
• Develop and execute an integrated content strategy aligned to business and growth priorities.
• Establish editorial priorities and annual content roadmaps.
• Own the company's narrative framework and key messaging platforms.
• Develop and maintain audience-specific messaging that supports corporate, therapeutic, and service-line priorities.

Skills

Storytelling

Brand strategy

Content strategy

Leadership

Executive presence

Job description

Worldwide Clinical Trials is seeking a Senior Director of Brand Strategy & Content to lead the evolution of our corporate brand and create strategic content that strengthens market perception and supports growth. You will drive messaging architecture, thought leadership, and creative direction across the organization.

This role combines strategic vision with hands-on execution to ensure brand investments raise awareness, credibility, and engagement, while shaping a distinctive market presence