Senior Brand Content & Thought Leadership Lead

Blackbaud; United States; Remote; USD 117,000 - 158,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness Programs

401(k) with employer match

Flexible paid time off

Generous Parental Leave

Donations for Doers

Pet insurance

Tuition reimbursement

Job summary

Blackbaud seeks a Senior Manager, Brand Content & Thought Leadership to drive an integrated content strategy that strengthens the brand and supports growth. You will lead a team delivering research-based insights, customer storytelling, and editorial content across owned channels.

You’ll partner with Marketing, Product, Data Insights, and Communications to align themes, content governance, and performance metrics.

Qualifications

• 10+ years of experience in content marketing, thought leadership, editorial strategy, communications, or related disciplines.
• Experience leading content teams and cross-functional initiatives.
• Demonstrated success building and executing integrated thought leadership programs.
• Strong stakeholder management and executive communication skills.
• Understanding of content performance, SEO, GEO, AEO, and emerging AI-enabled content strategies.
• Previous experience in technology or social impact is preferred.
• Exceptional strategic thinking, prioritization, and team leadership capabilities.

Responsibilities

• Develop and lead Blackbaud's integrated content and thought leadership strategy.
• Build annual and quarterly content plans aligning research, thought leadership, customer stories, advocacy, and editorial initiatives.
• Lead Blackbaud Institute research and insights publications.
• Oversee editorial governance, standards, and best practices.
• Drive content discoverability strategy with GEO and AEO.
• Lead cross-functional collaboration with Marketing, Product, Data Insights, Digital Marketing and Corporate Communications.
• Establish KPIs and measure content impact and audience engagement.

Skills

Content marketing

Thought leadership

Editorial strategy

Communications

Stakeholder management

Team leadership

Job description

Blackbaud seeks a Senior Manager, Brand Content & Thought Leadership to drive an integrated content strategy that strengthens the brand and supports growth. You will lead a team delivering research-based insights, customer storytelling, and editorial content across owned channels.

You’ll partner with Marketing, Product, Data Insights, and Communications to align themes, content governance, and performance metrics.