Brand Narrative & Thought Leadership Lead

Blackbaud; Oregon; Hybrid; USD 117,000 - 158,000; Full time

Benefits offered by this job

Remote-flexible workforce

Generous Parental Leave

401(k) with employer match

Tuition reimbursement

Job summary

Blackbaud is seeking a Senior Manager, Brand Content & Thought Leadership to shape how our brand shows up through ideas, insights, perspectives, and stories. This role will own brand narratives and an integrated content and thought leadership strategy to strengthen our market authority and support growth.

Reporting to the Head of Brand Marketing, this leader will oversee a team spanning thought leadership, Blackbaud Institute research, customer storytelling, editorial content, and owned

Qualifications

• 10+ years of experience in content marketing, thought leadership, editorial strategy, or communications.
• Demonstrated success building brand narratives and integrated content programs.
• Strong stakeholder management and executive communication skills.

Responsibilities

• Own brand narratives and integrated content and thought leadership strategy.
• Provide strategic oversight for the Blackbaud Institute and its research/insights.
• Lead editorial strategy for owned channels and ensure content governance and quality.
• Drive discoverability, AI-enabled content development, and content innovation across marketing.

Skills

Content marketing

Thought leadership

Editorial strategy

Communications

Stakeholder management

Executive communication

Job description

Blackbaud is seeking a Senior Manager, Brand Content & Thought Leadership to shape how our brand shows up through ideas, insights, perspectives, and stories. This role will own brand narratives and an integrated content and thought leadership strategy to strengthen our market authority and support growth.

Reporting to the Head of Brand Marketing, this leader will oversee a team spanning thought leadership, Blackbaud Institute research, customer storytelling, editorial content, and owned